In the land of startups, the brightest lights are easily distracted. Some companies thrive by earning the business equivalent of a halo by throwing off their own glow. And then, of course, explosions and accidents that set off waves of photons that inevitably cover our pages.
During the pandemic, companies like Zoom and Peloton have earned a (temporary) glow. More recently, we’ve been fascinated by flashing warning lights coming from companies like Better.com, Fast, and Bolt. Sometimes we fail to balance our coverage of dazzling events with the less compelling but still noteworthy triumphs and tragedies of startups.
The exchange explores startups, markets and money.
Let’s try to fix it today. At the other end of the news spectrum are companies that are constantly growing, don’t spend too much money – and therefore don’t raise too often – and stay busy with things that don’t warrant headlines.
These companies were forgotten about last year as young start-ups, even with shaky product-to-market fit, were able to raise staggering amounts of capital while interest rates have been close to zero in the last few quarters.
Times have changed. we saw ex-lovers go through the spinthe collapse of most of the SPAC class and the death of some startups.
But some private tech companies in less vibrant markets have not fallen victim to the 2021 hype. These companies are, in some cases, chugging their way to an IPO the moment the window opens again. And they haven’t received too much recognition for their work.
Call it the revenge of the quiet companies.
Give an example, huh?
But of course. Back in the days Box vs. Dropbox, Egnyte competed in the same vein. Since then, Egnyte, like Box and Dropbox, has been working on expand your product range away from the cloud storage market to the point where it’s actually hard to remember where he started.
Credit: techcrunch.com /