Right-wing social app Parler raises $20M in funding

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Conservative social media platform Parlor has raised $20 million in funding, according to one SEC filings It was signed and presented on January 6, the anniversary of last year’s home attack on the Capitol. app, which claims to be Over 16 million registered users, describes Its mission is to focus on protecting “Big Tech, against the authoritarian forces of Big Government, and the cancellation of culture”. The app also claims to be impartial, but including anti-hate organizations and researchers anti defamation league And this Southern Poverty Law Center From its role in the Capital Rebellion to dissemination, the far-flung information ecosystem has seen Parlor’s influence anti-vaccine misinformation,

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Parlor did not respond to a request for comment on who its new investors are, but the filing said there are 10 unaccredited investors in the offering. Its previous Angel rounds – an undisclosed amount – came from prominent Republican political donor rebekah mercer, Mercer is listed on the filing as both an executive officer and director. Seth Dillon, CEO of conservative satire site Babylon Bee, is also listed as a director.

The filing was first viewed by axios, which is yet to receive any comment from the parlor.

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The parlor came to prominence at the time of the January 6 uprising last year, after social media companies such as Twitter and Facebook banned former President Donald Trump from their platforms. These restrictions – implemented after repeated warnings – were over concerns that Trump was using his following to disrupt a peaceful transition to the presidency.

Inspired by Trump’s de-platforming from mainstream social platforms, many of his supporters flocked to the parlor, which was less rigid Community Guidelines. 1 on the App Store a few days after the attack on the US Capitol, but itself was removed from Google Play on January 8, 2021. Amazon and Apple soon removed Parler from their platforms as well, over violation of their terms of service. The companies said the app was used by Trump supporters and other far-right users call for violence And organize their plans To storm the capital.

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“The parlor has not taken adequate measures to address the spread of these threats to the safety of the people. We have suspended the parlor from the App Store until they have resolved these issues,” Apple told Nerdshala at the time of the ban.

John Matze, then-CEO of Parler, posted on his Parler account that we will not cooperate with App Store requests for the company to submit a content moderation improvement plan. But on 29 January he removed Controlled by Mercer, by the Board of the Parlor. As of April, the app was back to app store Under the new leadership of CEO George Farmer.

the farmer explained A recent interview with The New York Times That when Parlor was removed from the App Store prior to his tenure, the app had no AI moderation, and its mechanism for human moderation – a jury system – was also in its early stages.

Farmer said the parlor under his leadership has implemented AI content moderation, which it did not have at the time of its removal from the App Store. This additional $20 million investment could help the app continue to build out this filtering technology that Parler uses in conjunction with human moderation. The parlor’s community guidelines now also state that the app “will not intentionally allow itself to be used as a tool for crime, civil atrocities or other unlawful acts.”

According to data from Sensor Tower, Parlor’s mobile app has been downloaded around 11.3 million times globally since its launch. So far, since Parlor’s return to the App Store from May 2021, the app has only been downloaded 141,000 times, the firm noted. If the parlor’s declared figure of 16 million+ registered users is accurate, it would mean that majority access the parlor through their native mobile app.

The parlor may soon have new competition in Truth Social, Trump’s own social network, which is expected to launch on February 21, President’s Day.

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