Ring announces new features and raises the base subscription price for the first time since 2017.

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Ring announced new features for its basic Ring Protect plan, such as more alert options, exclusive discounts (10%), up to 50 video downloads (instead of 20) and 180 days of video (instead of 60), as well as many “coming soon” (smart alerts for vehicles, animals, broken glass and open door alerts). However, with these new upgrades, the price of the Protect Basic plan increases starting in July to $3.99/month or $39.99/year in the US.

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Ring shared the news in a surprise note this week, revealing that existing customers will see the new features on July 1 and experience a price spike with every subscription renewal.

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Image credits: Ring

The Ring video intercom was released in 2015 as one of the first video doorbells on the market. Two years later, the cheapest Ring security camera subscription plan was introduced and has remained unchanged at $3/month since then (well, until this week).

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The 99 cent increase understandably annoys some users, especially those who aren’t interested in the new features.

Basic plan subscribers who own more than one device will also be annoyed as if you have a basic plan and own two or three devices (doorbell, baby camera, home drone, etc.) you will now be asked to pay another 20 dollars. or $30 a year. Some subscribers used to bypass Tier 2 costs by tripling the subscription to cover each camera, bringing their monthly fees to only about $9 per month, or $90 per year for three individual cameras.

With the price increase, they will be forced to pay full price for all three, or save money and subscribe to Protect Plus. The Protect Plus plan covers all Ring devices and costs $10/month or $100/year. In a company press release declared“The price change will not affect Ring Protect Plus and Pro plans, which include the same features as Basic and more.”

Many of Ring’s core features, such as two-way conversation, motion-activated notifications, and live camera view, don’t require a subscription to work. Therefore, it is likely that users will abandon these subscription plans, which have unattractive features for some buyers, and stick with fewer features at no additional cost.

Ring is one of the best-selling security systems in the US, so it’s no wonder people are unhappy with the price increase.




Credit: techcrunch.com /

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