Roku is making its top-of-the-line device more profitable as the Fire TV competition heats up. The company today announced that its high-quality Roku Ultra (originally $89) will now include Roku Pro Voice Remote ($30) in a bundle that will be available for $99.99 at Roku.com today and at major US retailers on May 15th. If customers were to buy these two devices separately without a bundle, it would cost them $120. This package is the best option as it saves you $20.
Roku Ultra is the fastest Roku player to date, it supports 4K video with HDR or Dolby Vision and also offers Dolby Atmos. The original Ultra bundle, which also cost $99.99 at launch, included the Roku Enhanced Remote. It may have been a step up from the Voice Remote Pro, which is Roku’s first and only remote with hands-free voice control and a rechargeable battery.
Chris Larson, vice president of retail strategy for Roku, said in a statement, “At Roku, we are committed to providing our users with the best possible streaming experience with a focus on choice, value and ease of use. With the release of the Roku Ultra Bundle and Roku Voice Remote Pro, we’re adding even more features to our most powerful player yet keeping the price below $100, ensuring high performance is easily accessible. With the push of a button or voice commands on the remote, Roku Ultra users can access the content they want, set shortcuts to favorite channels, or find a lost remote from the comfort of their couch. The best only gets better.”
In addition to Dolby Vision and Dolby Atmos, the Roku Ultra comes with fast channel launch, Bluetooth, and Apple AirPlay 2. Meanwhile, the Roku Voice Remote Pro has personal shortcut buttons, push-to-talk functionality, and private listening with included headphones. .
In September 2021, Roku had similar package with Streaming Stick 4K+ and Roku Voice Remote Pro.
In March, Roku announced its latest software update. OS 11which provides users with advanced content search menu options, the new Roku Photo Streams photo-sharing feature, and a super-powerful mobile app, among other features.
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