Runway raises $2M seed, launches its ‘air traffic control’ system for mobile app releases

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Runaways, a startup that emerged from the challenges facing Rent the Runway’s first iOS team, is now exiting beta and launching its own service that simplifies the mobile app release cycle — or, as the team calls it. Describes, provides “air traffic control” for mobile releases. The company has also raised $2 million in seed funding for its product led by Bedrock Capital.

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Other investors include Array Ventures, Chapter One, Breakpoint Capital, Liquid2 Ventures, Four Cities, Harvard Management, Seed Capital, SoftBank Opportunity Fund and Various Angels.

idea for Way comes from co-founders Gabriel Savita, isabelle barrera, David Fillion, And Matt Varghese, who worked together on the first mobile app team on Rent the Runway. While there, he learned that releasing an app out the door involves a lot of overhead in terms of time and wasted time, and that internal communication takes a lot of back-and-forth on apps like Slack. Interdisciplinary teams consisting of engineers, product, marketing, design, QA, and everyone else have to keep each other updated on their part of the app’s release process — something that is still often shared through things like documents and spreadsheets. is done using .


Instead Runway offers an alternative with its own dedicated software that is specifically designed for managing different parts of an app’s release cycle.

The system integrates with a company’s existing tools, such as GitHub, JIRA, Trello, Bitrise, CircleCI and others, to automatically update teams on what has been done and which action items still remain. Since launching into beta this spring, Runaways has doubled the number of supported integration, which now also includes tools like Linear, Pivotal Tracker, Jenkins, GitHub Actions, GitLab CI, Travis CI, Slack, Bugsnag, Sentry, TestRail and others, which are on the way soon.

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image credit: Way

During its testing period, Runway has been used by a handful of early customers, including ClassPass, Kickstarter, Capsule and others, which, as of this March, had pushed more than 40 app releases through its platform.

Since its beta, it has grown its customer base to 15 and now includes Gusto, NTWRK, Brex, and Chick-fil-A as customers, as well as some big names at the end of the venture, the company. Notes. (A “favorite food delivery app,” we understand). many of these customers has also contributed to the statements Support for using the rune on its old ways. For example, ClassPass mobile lead Sanjay Thakur said the system resulted in “less confusion” and less time on release.

“Our engineers told me that the release manager role is reduced during the sprint,” Thakur said.

Hari Singh, senior iOS engineer at Kickstarter, said that “things are easier now” with Runway, and commented, “It’s nice that all of our team members are seeing the same thing all the time. No idea of ​​what’s going on.” Not subjective opinion,” he said.

Hari Singh, Senior Software Engineer, NTWRK, said, “The runway has not only accelerated the release, but the mental stress around the release is something we no longer need to worry about.” “We were hesitant to release as many times as we wanted. Now, we know it’s going to run smoothly, and we know it will require minimal effort.”

To date, Runway says that its early adopters have pushed through 60 app releases through its platform. It has made several major product changes and updates since its beta in March.

image credit: Way

These include many more automations for tasks that would otherwise be done manually or automatically preventing unstable phased releases, automatically accelerating stable phased releases, default releases for the “What’s new” section of the App Store. Includes adding to notes. For rollouts with an automatically increasing phasing percentage (including Android), selecting the latest build in the App Store, submitting new builds for beta review on iOS, tagging releases at the end of the release cycle, autogenerated changelogs Add artifacts, add missing labels or fix versions of tickets in project management tools, and more.

Runaway also added support for accelerated hotfix releases, an approval feature that loops in external stakeholders, a screenshot viewer and approval gate, build artifact downloads directly from the CI pipeline, regression testing integration, stability monitoring integration, TestFlight and the Play Store. Beta track testing integration, additional capabilities for successive releases such as bouncing version numbers in code, and support for roles, permissions, and access control lists, among other things, it’s also Received SOC 2 certification.

One area it is still working on is easing onboarding of new customers. Since it is designed to be a comprehensive platform, the initial setup process where the customer connects Runway to its many internal apps and services can be time-consuming. However, Runway believes that ultimately, its ability to adapt to different tools and processes across multiple teams will be a selling point, not a deterrent to its adoption.

Runway continues to charge $400 per month per app for its standard tier as it launches, but has now added in custom, enterprise pricing for larger businesses, as it has more companies at the higher end in the pipeline. Huh. We’re told this could add new value to Indy teams in the future.

Runway says it will apply the new funds to the hiring, which includes several full-stack engineers (especially ex-mobile engineers) and a full-time staff to help with development and marketing. It has already made its first full-time hire with a senior mobile engineer.

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