Salesforce acquires Troops.ai to build useful Slack bots

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Salesforce proves there is a demand for bots announced that it will acquire Troops.ai, a bot-based service that integrates with Slack to make it easier for sales teams to retrieve and update data across various Salesforce systems. Terms of the deal were not disclosed, but Salesforce said Troops will become part of Slack when the deal closes in the second quarter of 2023, subject to normal closing conditions.

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“When we launched Troops, we wanted to rethink how work gets done. We wanted to make work easier, smarter and more collaborative,” wrote Troops CEO Dan Reich. Blog post this morning. “This announcement marks an incredible milestone for Troops and we would like to thank our community, our valued customers, our partners, our investors and our team for all of your support and partnership.”

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Troops was founded in 2016 by Reich, Scott Britton, and Greg Ratner, who aimed to simplify the process of getting and sending customer relationship management data to Salesforce using Slack as a channel. Taking the form of an integration between Salesforce, Google Apps, and Slack, with sophisticated back-end data and analytics tools, Troops quickly attracted investor interest, including from Slack’s own Slack Fund. Before buying Salesforce, Troops raised $19.4 million in venture capital from Slack Fund, Susa Ventures, Aspect Ventures, Flight.VC, and more.

Nothing is known about whether the Troops founding team will join Salesforce in any capacity or what current customers can expect after the deal closes, but we’ve reached out for more information and will update this post as soon as we hear back.

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“We have been an industry leader, working with some of the fastest growing companies in the world, including Salesforce and Slack,” Reich wrote. “We did this by transferring real-time information from accounting systems like Salesforce to collaboration systems like Slack, bringing together the information and actions that front-line teams need to close new deals and support existing customers.”

The acquisition of Troops by Salesforce comes as the tech giant tries to integrate Slack more closely with its broader software portfolio. When Salesforce bought Slack in 2020, analysts were skeptical that the company that paid substantial premium for Slack shares – can successfully overlay a chat platform on top of existing offers. In 2020 analysts Refinitiv respondents predict Slack will generate $876.3 million in revenue in fiscal 2020 despite continued competition from competitors such as Microsoft Teams and Google Chat. A portion of Salesforce’s $17.1 billion in revenue in the same year.

To step up its product unification efforts, Salesforce recently disclosed a low-code developer toolkit, the Salesforce Platform for Slack, designed to bring Slack and legacy Salesforce products closer together. Alongside this, Salesforce has released new Slack apps to automate deal status updates, record keeping in Salesforce, assign service tickets to team members, and more.


Credit: techcrunch.com /

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