A startup with a strong Seattle presence is serving as actor Val Kilmer’s wingman for an interactive, streaming celebration of the hit film “Top Gun” on Saturday.
sparkrise, the startup that in 2020 formed Seattle-based Flagpole, Inc. is a technology company that creates campaigns for the social good by bringing together causes, celebrities and brands for a mix of influencers, and cause marketing plus advertising. ryan myers is the CEO of SparkRise, which has developer, legal and marketing teams in Seattle and talent, PR and production teams in Los Angeles. He led the flagpole for the first nine years.
Kilmer starred as Iceman alongside Tom Cruise’s Maverick in a 1986 film about Navy fighter pilots. The longtime actor, who also starred in films such as “The Doors,” “Tombstone” and “Heat,” is a member of the Sparkrise board and investor. And he’s the subject of a new documentary called “Val,” which is streaming Amazon Prime.
Saturday’s program begins at 5 p.m. PT and is held at a . is billed as Potluck Movie Night and a celebration of “Top Gun”. Working closely with SparkRise beam, a virtual event hosting platform, to stream a party and interactive screening of the film from Kilmer’s Helmel Studios in Los Angeles. The night will feature notable celebrities, live music, military guests, and more. Kilmer, who is a throat cancer survivor, will participate in a virtual chat with other panelists.
SparkRise works by leveraging its relationships with celebrities and nonprofits. Brands sponsoring events on a cost-per-click basis may rely on call-to-action methods for participants such as downloading coupons or watching a 15-second promo video.
“We wanted to dramatically reshape the advertising landscape,” Myers said, adding that the event is a “massive test” of its technology.
According to SparkRise, 13 military bases and USO centers will be live streaming the event as well as several restaurants and schools. Some pre-recorded material will be streamed, including a fighter pilot “dogfight”. Unique non-fungible tokens (NFTs) are also being created.