Shared micromobility company Bird launches two retail scooters, available at Target

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Shared micromobility company Bird, which recently went public by merging with a special purpose acquisition company, has launched two new kick scooters for sale. The Bird Flex, a foldable personal e-scooter that costs $599, and the Birdie Glo, a three-wheeled scooter for kids that costs $99, will add to the company’s small but growing suite of consumer micromobility vehicles.

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These two new scooters will be available for direct-to-consumer purchase or through retail giant Target, along with the Bird bike launched by the company in August. The vehicles are only sold in the US at the moment, but Bird told Nerdshala it expects to start selling the new scooters in Europe next year.

Despite the fact that vehicle sales are only a small percentage of Bird’s Q3 top line revenue at 2.1%, the company is trying to build its hardware sales unit at a time when sales of personal micromobility vehicles are on the rise. a December McKinsey Study Micromobility found that 70% of participants would be willing to ride a micromobility vehicle to work.


Bird would not share how many retail products it has sold so far, nor how much top revenue it expects to generate from retail sales.

“As interest in shared and personal electric vehicles continues to grow across the country, we are continuing to expand our offerings of eco-friendly transportation products to meet the needs of riders of all ages and at various price points, Brian Bukela, SVP, said in a statement about consumer products and government involvement at Bird. “We know that people are looking for micro electric vehicles to replace gas-powered car trips to get around their cities. With a full suite of personal micromobility devices, we can help expand the reach and reach of eco-friendly transportation.

The Bird Flex, which is recommended for riders 16 and older, follows in the footsteps of the Bird Air, Bird’s first personal electric kick scooter. The price point between them is the same, as are many metrics of the vehicles. In fact, the Flex has a slower top speed of 15 mph, versus the Air’s 16 mph, and a shorter range of 15 miles, versus the Air’s 16 miles, though a spokesperson for Bird said. told Nerdshala that the battery is slightly larger than the Air in the Flex. Perhaps it’s the Flex’s “larger and more rugged build” that equates a bigger battery to a shorter range.

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Flex specs include street-tested front-wheel suspension, 350W brushless Hull motor, a wider base, taller platform and 10-inch diameter puncture-proof tires. It also comes with an integrated LED display that shows the speed and battery life. The Flex is foldable, and it weighs just under 50 pounds.

Birdie Glow is very similar to Bird’s original Birdie, Which the company launched in 2019, except that it has lightweight wheels. The kiddos will get it! It’s designed for kids ages three to eight, and thankfully there’s no electricity. Birdie Glow will initially be available in Electric Rose but will soon be available in other colors like Sky Blue, Twilight and Jet Pack.

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