Shopify goes beyond a website with over 100 new features including NFTs, local shopping and more.

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Shopify has made a name for itself in its early days with a platform that allows retailers looking to create their own online stores to easily and quickly build and launch these services on their own websites and apps – a fast track to “D2C” in one once. when marketplaces like Amazon seemed to have a stranglehold on consumers. Fast forward to today, after two years of the Covid-19 e-commerce boom, digital shopping is taking place across an ever-expanding range of platforms. So to solve this problem, today Shopify is launching many tools for customers interested in developing social commerce, local shopping deals with Google, cryptocurrency, B2B sales, etc. – about 100 new features in total.

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Being everywhere shoppers can be is a moving holiday these days, and Shopify’s approach seems to be to offer a Vegas-style smorgasbord to solve that problem: a little bit of everything for everyone. Or, as CEO and founder Toby Lütke put it, the “endless game” of commerce.

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A more complete list will be revealed as part of a new semi-annual product sprint the company is launching today called Shopify Editions. To be clear, Shopify creates products in social commercepartnership with Googleestablishing links with cryptocurrencies, and other developments until today, and some of the features included in today’s announcement are not even published for the first time. What’s great about Editions is how Shopify bundles so many developments into one big push, which is a testament to how the platform itself is expanding. Combining the long tail of news adds more value to the big picture.

Sarah spoke about one that was announced today, a new shopping experience on Twitter. here; we highlight some of the other most notable events below:

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B2BA: Shopify is primarily used in direct-to-consumer sales, retailers who sell to mass market audiences. Today, this is changing with the formal opening of the structure for retailers who sell to businesses. B2B on Shopify, as he calls the product, is not only for companies that operate in wholesale, but also recognizes a few important facts in the world of commerce: First, retailers with a predominantly consumer audience also often sell to businesses; secondly, those who do not sell B2B can expand their sales through this. Business customers generally purchase under a different scheme than consumer customers and will typically require different payment methods and will also have different types of tax requirements (for example in the UK a business customer does not pay the same sales tax as a consumer). about goods and services). The new structure will make it easier for these retailers to automate some of these processes and potentially boost B2B revenue in the process.

Tokenized Commerce: NFT activity and valuations have plummeted in recent months, and the big question at this point is whether this is a consequence of humans. wake up and smell the tulips, or if it’s a temporary spike caused by the big drop that cryptocurrencies are making right now – and if it’s the latter, can one ever be effectively separated from the other. In spite of! Shopify will be available to all customers who may decide they would like to take a dip in the high seas of NFT.

No, this is not a partnership with OpenSea, one of the largest NFT marketplaces, but Shopify’s own take on building their own NFT experience. Shopify Tokengated commerce will use NFTs, he said, though it’s not clear if Shopify will create and manage them. It notes that this will be a way of “reward true fans and VIPs by giving NFT owners exclusive access to products, perks and experiences” by linking crypto wallets to Shopify online stores. Merchants will be able to activate Shopify tokenized commerce on the web, mobile, and physical retail, Shopify said. It will also create ways to use NFTs from a single store, retailer, or brand within a store on the Shopify platform.

Store on iPhone. Shopify is becoming more active in physical sales – not surprising since crossover represents a much larger potential market for the company than just serving online merchants; and many sellers work both ways. As a final step to increase transactions, Shopify is giving people the option to pay for transactions using Shopify on iPhone.

It was actually deployed, it seems, in May, albeit without much fanfare. The bottom line is that while many other point-of-sale services relied on additional pieces of POS hardware, Shopify uses Apple’s touch-to-pay features to make it easier for a merchant to make in-person payments with just an iPhone. , no dongle or terminal required. If something like Square has opened the door to a new wave of small merchants accepting card payments for the first time, it’s the even lower barrier to entry that makes it so interesting.

Local Shopify inventory is now showing up on Google. Shopify and Google have already partnered to make products sold on Shopify sites searchable on Google; now it takes on a special angle. When customers search for a specific product, if that product is linked to a Shopify-powered retailer or brand, customers will be able to see if it’s available for pickup on the spot in the physical store. It is not entirely clear whether this store should be managed by this particular retailer or if it will work with the availability of goods in other stores.

Functions. Shopify is developing many technologies to meet the growing interest of some retailers in “headless” commerce – systems in which they can customize more features for the operation and appearance of the site. Features are Shopify’s answer to this: a way for slightly larger retailers to create more dynamic options, such as discounts for those who add items above a certain threshold to their carts. The idea behind Functions is that it complements Hydrogen and Oxygen, the company’s headless commerce platform, with additional technical features to populate these custom sites. The goal here is to create more options to keep larger customers from moving to platforms that cater to businesses that believe they otherwise grew up with Shopify. (And there are dozens of them: just google “outgrown Shopify” to see what I mean.)

The bigger picture here is that while Shopify was a pioneer and foresaw the potential of providing tools to build merchant sites to more merchants, it is now trying to take more steps to anticipate but also reflect where the trade is going, and whatever were these Steps may be to win by making this experience as accessible and easy to use as possible for those who are salespeople, not technologists, on the buzz.

“We’ll go where the world of commerce goes,” Glen Coates, vice president of products at Core, told us. “We want Shopify to be a big simple button.”

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