Should you buy the new iPhone 13 range directly from Apple?

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Apple has held its generally lucrative launch event, revealing the all-new iPhone 13 devices, their specs, designs, and a myriad of on-board improvements. Now the next step is to pre-order four new handsets of your choice.

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There are a few days to rest before pre-orders are available, giving you time to do your research and pick your favorite from all four. Starting Friday, September 17th at 1PM, you’ll be able to get your pre-orders.

So, where should you go to pre-order the new devices? Because it’s Apple, you can expect a slew of major retailers in both the UK and US, giving you an enormous amount of options.

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Should you pre-order the iPhone 13 from Apple?


The most obvious place to go would be Apple – it’s making devices! However, the important question to ask yourself is which retailer has the best offer when it comes to pre-orders?

Everywhere else will be offering the same price for the device, but a lot of them will throw in an extra or two. Whether you’re going for the iPhone 13 Mini, 13, Pro or Pro Max, you’ll need to do your research to see what’s available.

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Unfortunately, Apple has a history of not offering much directly through its stores. Even during the pre-order stages, Apple only keeps handsets with trade-in offers. There are usually no added extras, discounts or freebies.

However, in order to beat the competition, many retailers may try to grab your attention in different ways. With the launch of the iPhone 12 last year, we saw everything from free Airpods to vouchers for Amazon, massive trade-in schemes, bonuses for switching and more.

Apart from the iPhone 13 series, where else can I get it?

So if Apple isn’t likely to go big on its pre-order offers, where should you look instead? For those in the US, it will be a matter of weighing what other major carriers and retailers have to offer.

The likes of Verizon and AT&T will offer some great trade-in plans and affordable pricing for unlimited data plans. Walmart, Best Buy and other retailers will also have trade-in plans, and Walmart has already confirmed the $100 pre-order bonus.

For those in the UK, a lot of retailers should offer free gifts. This can be Apple Airpods, Air Tags or vouchers for popular stores like Amazon, M&S, Tesco and more. Or, as in the US, return the increased amount on your business.

Simply put, when it comes to pre-ordering your new iPhone 13, there will be a lot of options. When pre-orders go live on Fridays at 1 p.m., research the retailers and devices that offer and find the one with the best price.

We’ve listed the retailers we expect to offer four devices in both the UK and the US.

US Pre-Order Retailers:

  • Amazon US
  • best Buy
  • Verizon
  • AT&T
  • T Mobile

UK Pre-Order Retailers:

  • Amazon UK
  • three
  • John Lewis
  • Argos
  • very
  • Sky
  • mobile phone direct
  • phonehouse
  • affordable mobile
  • vodafone
  • EE
  • carphone warehouse

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