Smiler offers a different kind of gig savings for event and venue photographers.

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Traditional on-site photography providers such as DEI Global, MagicMemories, Picsolve and Sharingbox rely on fixed equipment, ongoing staff costs and on-site printed output. So Amsterdam, The Netherlands Smiler came up with a different approach. Freelance photographers can simply use the platform to roam the events, sell event photos officially attached to the venue, and allow clients to buy photos there or later online.

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It has now raised an $8 million seed round led by Mosaic Ventures with Speedinvest, Dutch Founders Fund, PROfounders Capital and angel investors including Greg Marsh, who sold his onefinestay startup AccorHotels for £117 million.

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The new funds will be used for expansion in the UK, the Netherlands, France, Spain and Italy.

Smiler, launched in May 2021, is an on-site photography marketplace used by freelancers, professional and enthusiast photographers. They show the customer a QR code to link it to the photos. Customers are then matched with their photo shoot, which they can then view and purchase.

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This means that any photographer can then trade in a large number of public spaces around the world or one of Smiler’s partner centers. Now there are more than 9,000 photographers on his lists.

“It’s not just professional photographers who are smiling,” Smiler CEO and co-founder Kasper Middelkop said in a statement. “Many of them are young, talented photography enthusiasts who want to make money with their skills and passion. The earning potential is significantly higher than on a traditional gig economy platform with generous commission sharing, scalable control over how much and how often they want to work.”

Smiling places now include Manchester City Football Club, the Montparnasse Tower in Paris, Amsterdam’s ARTIS Royal Zoo and the Tower of London.

“At Mosaic, we are looking for exchange platforms that delight customers and create new economic opportunities for vendors,” said Bart Dessen, partner at Mosaic Ventures. “In the case of Smiler, creating vivid memories with loved ones for tourists and the new role of creator for photographers is a great example of technology that opens up interactions that were previously unavailable.”


Credit: techcrunch.com /

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