Snap has partnered with Live Nation to launch augmented reality at select concerts and festivals.

- Advertisement -


Snap has partnered with Live Nation to enhance the concert and festival experience with its AR technology. The company says a multi-year partnership with Live Nation will “elevate performance beyond the stage and screen.” The goal of the partnership is to create a deeper connection between artists and fans through immersive augmented reality created with the help of the creative studio Snap. Arcadiawhich was launched in October last year.

- Advertisement -

Snap announced the partnership as part of its annual Snap Partner Summit taking place today.

- Advertisement -

Fans at select concerts will be able to use the Snapchat camera to launch and view augmented reality at venues. Snap says augmented reality capabilities will be built into the show experience and help users create memorable moments. Visitors to some festivals will be able to use AR to try on merchandise, make friends, and discover attractions featured within the festival grounds.

“For many years, video screens have been the canvas for visual expression in concerts and festivals around the world,” the company said in a statement. “They help artists tell their stories and bring music to life. We believe that Snap’s augmented reality offers artists an incredible new creative tool that will change the way fans experience their performances.”

- Advertisement -

Concerts and festivals that will feature AR capabilities include Lollapalooza in Chicago, the Wireless Festival in London, Rolling Loud in Miami, and The Governors Ball in New York. The first event to feature augmented reality experiences will be the Electric Daisy Carnival in Las Vegas next month, which will use Snap’s augmented reality technology to allow festival goers to see the festival through a new lens.


Credit: techcrunch.com /

- Advertisement -

Stay on top - Get the daily news in your inbox

DMCA / Correction Notice

Recent Articles

Related Stories

Stay on top - Get the daily news in your inbox