On the VidCon stage, Snap announced its first accelerator program for emerging black authors. During the year, Snap will pay 25 selected applicants $10,000 per month ($120,000 total) for early career assistance, for a total investment of $3 million.
This program is part of Snap 523 an initiative to support underrepresented authors. Snap is also bringing in Google Pixel, UNCMMN and Westbrook Media as partners.
“Black authors face unique systemic barriers in the authoring industry, from differences in compensation and attribution to toxic experiences and more,” the company said in a statement. “We believe one way we can help remove some of these barriers is by providing mentoring and financial resources to emerging black authors early in their professional careers.”
Of course, this program is also beneficial for Snap itself – they essentially provide funding and support for 25 new creators in order to succeed, but they will do it as the creator of Snap-first, perhaps focusing their efforts on this. more directly than on TikTok, Instagram Reels or YouTube Shorts.
Patreon also recently launched Pull Up, an incubator for color creators, noting that Creators of BIPOK they are paid 29% less than their white peers. These programs mark an industry-wide response to inequality in the creator’s economy. Last year black dancers on TikTok went is on strike after their viral dances were constantly copied without attribution, and in 2020 TikTok appeared”crash” made videos tagged #BlackLivesMatter and #GeorgeFloyd look like they had 0 views.
The Snap news comes at a time when things may be slowly changing. As of yesterday, Charlie D’Amelio’s years-long reign as TikToker’s most followed has ended, with Senegalese-born Xabi Lame taking the throne with 142.7 million followers compared to D’Amelio’s 142.3 million. However, earlier this year OkayPlayer noted that Black’s creators were conspicuously absent from Forbes list of highest paid influencers – D’Amelio ranks first with $17.5 million in annual earnings, while her sister Dixie earns $10 million.
Even though black creators receive recognition on these platforms, the number of subscribers does not always directly translate into money. D’Amelio’s wealth isn’t just from video publishing – they have Hulu reality shows, a clothing line with Hollister, numerous brand deals and Make an original show of your own. The D’Amelio sisters and their parents also became venture capitalists themselves, investing in the creator of FaceTune. lighttrix.
In addition to its ecosystem of 523 accelerators, Snap also operates Yellow, a tech incubator that invests $150,000 in creative startups. Snap says 7 out of 9 companies funded in 2021 have at least one BIPOC founder or woman, which unfortunately remains rarity in those.
Credit: techcrunch.com /