Sonos has confirmed that some of its wireless speakers and soundbars will become more expensive, in a strange move that sees the company increasing the price of existing devices.
We’ve reached out to Sonos to find out why, in some cases, it would be appropriate to do so for products that have been on the market for years — but we’re still waiting for a response.
The complete list of price changes is given below:
- Sonos Arc: was $799 / £799 / AU$1,399, now $899 / £899 / AU$1,499 ($899, AU$1499)
- Sonos Sub: Was $699 / £600 / AU$999, Now $749 / £749 / AU$1099
- Sonos Amp: was $599 / £599 / AU$999, now $699 / £699 / AU$1099)
- Sonos One: was $199 / £179 / AU$299), now $219 / £199 / AU$319)
- Sonos One SL: $149 / £149 / AU$269), now $199 / £179 / AU$289
- Sonos Five: was $499 / £499 / AU$749, now £499 / $549 / AU$799
- Sonos ROM: $169 / £159 / AU$279, now $179 / £179 / AU$299
What the hell, Sonos?
One of the biggest prices worldwide is coming to the company’s flagship Dolby Atmos soundbar, the Sonos Arc, now $100 / £100 / AU$100 more expensive than before. Having said that, UK buyers are being treated unfairly with a whopping £149 hike for the Sonos Sub as well.
In a statement released to The Nerdshala, Sonos says that it has and continues to evaluate pricing on a “market-by-market” basis, and that the price increases will make it easier to grow the business more sustainably and “easier”. “It’s part of your promise to keep. , the connected experience” is what its customers expect.
The company also cited supply and demand as factors in its decision to raise prices – The Nerdshala speculates that may refer to ongoing chip shortages that affect everything from car makers to computer companies. Used to be.
This will be of little consolation to anyone who has been saving up for a Sonos speaker and now has enough money they now need to pay for.
In fact, we’re struggling to focus our attention around this announcement. Rarely have you heard of a company raising the prices of its existing hardware – it is far more common for brands to permanently reduce the cost of their equipment in order to entice more customers.
Either Sonos is incredibly confident about the attractiveness of its ecosystem and wants to gamble on losing a few customers for the chance to make a lot of money, or it really struggles to meet its costs on its own. was doing.
However, in a recent earnings call, Sonos claimed that sales of its speaker were thriving during Q3 2021, adding that revenue was up 58% year-over-year, “starting the ROM arc.” And thank you for the continued success of the sub”. .
Oddly enough, Ark and Sub have seen the biggest price hike of all.
In our view, there shouldn’t be a price increase without material upgrades to the products, whether it’s better connectivity, better sound, or longer battery life. Even if the content is scarce, how can anyone feel like they’re paying a fair price for these Sonos speakers when we know the company believed they would last? How short were the weeks?
Whether this statuses potential buyers remains to be seen, but we’ll continue to drive the undeniable brilliance of some of Sonos’ products to a steady stream of customers — and more earnings for a company that reported 13% revenue growth last month. .
Our advice? If you want to buy Sonos speakers, wait till Black Friday 2021. You can (almost) guarantee that prices will go down again once the holiday shopping season begins.
- Read our guide to the best wireless speakers of 2021
- See our Sonos Arc review
- Best soundbars: Top TV speakers you can buy