SOS raises 3.4M to add some pizazz to your local tampon vending machine

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sign of trouble There are already several vending machines in the wild, scattered around the map in his native Boston. The company just closed a $3.4 million round to expand its offering of health and wellness products to vending machines in bathrooms. Vending machines are touch screens that also double as a “visually rich advertising and marketing platform,” just in case you were tormented by the sheer lack of advertising in the world around us.

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The lead of the latest round was cleverly named For later, which is the investment arm of the Boston-based retail incubator for now, Also participating in the round is a star-studded lineup of angel investors, including Khan family, zo cruzo, jerrod mayo, a New England Patriots coach and former player; ju ryu Hero Cosmetics and others.

SOS’s machines have been installed in several locations around Boston, including Fenway Park, the Prudential Center and the State Street Corporation’s offices, as well as the FLA Live Arena in Sunrise, Florida.


“Our machines turn a moment of panic into a moment of empowerment and choice,” said Robina Verbeek, SOS founder and co-CEO. “We believe convenient access should be combined with exceptional products and an enhanced retail experience. ‘Quick and easy’ should not mean ‘cheap and cheap,’ especially when it comes to women’s health. Everyone wants better.” deserves.”

The two women founding team and the company’s co-CEOs are Susannah Twarog and Robina Verbeek. They met as colleagues at financial services company State Street, and combined forces to solve the perennial problem of broken, out-of-stock tampon machines.

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sos vending machine

The team built its first version of the machine in 2017 and deployed the first vending machine at one location in 2020. The company’s mission is to replace the unreliable, ugly old metal box with modern tools and services that “provide essential personal care and beauty. Products from today’s leading brands.” The company expects its five design patents to stave off competition long enough to gain a foothold in the market.

“We are proud to partner with SOS to address the well-being and individual needs of our employees, fans, and the South Florida community,” said Sean Thornton, Panthers Chief Commercial Officer. “We hope that SOS Smart Machines give customers peace of mind knowing they can easily access these wellness products while enjoying music, games or events at the FLA Live Arena.”

The company’s next installation will bring an additional 35 SOS machines to the Florida Panthers’ FLA Live Arena in Sunrise and five to the Panthers IceDen in Coral Springs. In the coming months, the company aims to expand to additional cities and locations across the US, including New York, Florida, California, and beyond.

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