Online audio sharing platform and streamer, soundcloud has gained Music, an AI music curation company. With Musiio’s team and technology, SoundCloud plans to strengthen its music search features, helping the platform compete with streaming giants like Spotify. The terms of the deal were not disclosed.
Founded in Singapore in 2018, Musiio has created an AI that can “listen” to music faster than any human, tag audio, and create playlists. The technology helps predict which songs a listener will want to hear next, and if users spend more time on SoundCloud, the company will eventually make a profit.
When TechCrunch last Musiio cover after a $1 million seed round, the company just partnered with its first public client, Free music archive, a free music site similar to Creative Commons, developed by independent American radio station WFMU. Musiio managed to find a number of songs that were “lost” in the burgeoning catalogue, helping one eight-year-old track to double its streams in two days.
Nothing will ever replace the closeness of a carefully curated list of tracks on a mixtape, but the advantage of AI is that it can show lesser-known songs and artists to new audiences. In one fascinating case, Spotify’s artificial intelligence popularized a rare b-side from indie rock heroes Pavement called “Harness Your Hopes”, which went on to become the band’s most played song on the platform – even Pavement frontman Stephen Malkmus. didn’t recognize the song when he heard her playing in a Portland bakery.
SoundCloud President Elia Seton believes Musiio’s artificial intelligence capabilities will deliver particularly interesting results on a platform like SoundCloud, where anyone can upload music whether they’re signed to a label or have a distributor.
“SoundCloud is a unique business. Its unique market position as both a fan music streaming service and an artist service business is unlike any other streaming company. This means it’s the only platform that truly has a direct relationship with artists and listeners,” Seton told TechCrunch.
Seton did not elaborate on what new features fans can expect, but added that he hopes Musiio’s technology will allow SoundCloud to “know which tracks are moving first.”
Founded in 2007, SoundCloud claims to have over 300 million tracks from 30 million artists streamed in 190 countries. Most recently, he raised $75 million from SiriusXM in 2020.
Credit: techcrunch.com /