South Africa’s Mobiz nabs $4M to expand personalized SMS marketing into the US

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mobizo, a South African startup integrating hyper-personalization in mobile marketing, has raised a pre-Series A round of $4 million from HAVAÍC, FutureGrowth, Launch Africa, Allen Gray E-Square Ventures, CapeciTech and Endeavor. Crop Fund.

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The investment comes as the startup is ramping up efforts to expand into the US and double down on marketing, sales and account management, will be part of the investment used To hire more employees in South Africa and support commercial expansion in the US,

Mobiz works as a code-free tool that helps marketers, enterprises and SMBs to create and send SMS campaigns to their customers without any marketing experience. CEO Greg Chenow Founded in 2014 from its 15-year hiatus in the mobile industry, observing how enterprises in South Africa struggle to efficiently target and engage their customers via SMS,

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“In South Africa and Africa in general, there are a lot of companies using SMS marketing, but it is not giving them any value because they lack digital marketing skills,” he said on a call from Nerdshala. “That’s why we’ve come up with to enable businesses to deliver personalized digital content through a personalized landing page that can be built Simplicity Deliver within Mobiz platform and over SMS channel.

Over seven years, the company works with over 100 brands, such as MultiChoice, Experian, HomeChoice and New Balance., As per the data on Mobiz’s website, SMS messages given by the company are read Within three minutes with 98% open rate,

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The company said these messages ranged from offers and specials and loyalty programs to crisis communications and ticket sales.

Having gained a significant market share in the South African SMS marketing space, Mobiz is changing its position to offer its service to small and medium businesses. However, the target market is in the US, not the African country where the company started., According to Chen, the company sees potential in the US small and medium business market because “its product is easy to use and suitable for the large market opportunity in the US”.

“How we have constrained our location in South Africa, we see an opportunity there. So we want to help many SMBs Simplicity Create beautiful customer engagement are personalized Massive to make them clickable on your platform within 10 minutes. This is our thesis and we sincerely hope that we will work on it.”

SMB Market in America is projected to reach $12.5 billion and have hope To register a CAGR of 20.3% from 2019 to 2025, a . According to Grandview Research reports,

Chen says that part of this development excited by The ineffectiveness of email marketing in the US (similar to SMS marketing in Africa) where customers are submerged and spammed.

On the other hand, SMS marketing is more important in the US because customers need to give consent to marketers and businesses to receive regular SMS messages from them., For these businesses, this means that the customers they provide access to actually want to engage.,

“It has revolutionized the way marketers used to think about things. It is better when they say more. Now it is talking to people who really want to buy from you and getting them with consent.” Want to spend more money in doing business and then get involved with very high returns investment in most direct channel and there is no more direct channel than SMS.CEO.

With Mobiz, small and medium businesses like coffee shops can Quickly Get to know the specialty coffees of 100+ customers because of the information gathered from the templates used on the platform. This dynamic and quick optimization improves conversion, results, sales and engagement rates for these businesses.

This month, the company is going live in the US with over 200 beta users who are currently active on the platform.,

As an early supporter of the company, partner at HAVAÍC Grant Rock said his firm has been most impressed by Mobiz’s execution in South Africa., But with the company crossing its boundaries, it will need to consider the pricing as it faces competition with such incumbents. textedly and textmagic. Its subscription fee starts at $29 per month and increases depending on the number of SMS businesses and marketers want to send,

Chen says that now that the company is moving fully into the US market, it plans to grow later Series A rounds in the coming months,

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