Spotify acquires Heardle, a music guessing game inspired by Wordle

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If you tried to play Hurdle this morning and was redirected to the Spotify website, it was not a mistake. Spotify today announced the acquisition of a Wordle-inspired music guessing game that the streamer will use to support music discovery.

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Hurdle is one of the many beloved spin-offs that originated in the spirit of wordle, a daily word game that became so popular that it was acquired by the New York Times. In the game, you are served the first second of a popular song. If you can guess what song it is in one second, then congratulations, you win! If not, you have six guesses, and after each failed guess, the length of the clip doubles. By your last guess, you have a full sixteen seconds to figure out if you are the music fan you think you are.

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“For existing Heardle players, the look and feel of the game will remain the same and it will remain free for everyone.” – Spotify. wrote in a press release. “And from today, players can listen to the full song on Spotify at the end of the game.”

Prior to the acquisition, Heardle encouraged players to make donations through co-fi, a platform for tip creators to support the game. Now his ko-fi page is no longer active. However, some fan-made Heardle spin-offs such as Lord Hurdle (…a real missed opportunity to call him “Lordl”) remain online.

Spotify Logo

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Image credits: Spotify

The New York Times acquired Wordle for an undisclosed “seven-figure sum”, but Spotify did not disclose the cost of the Heardle purchase. The acquisition of Wordle appears to have paid off for the newspaper, which noted in its quarterly report that the game brought “tens of millions” of new users to the website. After playing the Wordle puzzle, users are shown a small advertisement for another New York Times word game called Spelling Bee. So it’s probably no coincidence that the New York Times had the best quarter for Games subscriber growth after its January acquisition.

The acquisition makes sense for Spotify as it tries to improve music discovery and keep listeners on its app. love its popularity Spotify wrapped A feature that even included the game this year, Hurdle has the potential to drive organic social media shares for the app. Even Spotify’s own Twitter account has joined for fun.

Over the past few years, Spotify has made a number of acquisitions, mainly in the podcasting industry, such as Anchor, Megaphone as well as Podz, but this is Spotify’s first acquisition of the game. Even Netflix is ​​trying gamble to maintain the original content.




Credit: techcrunch.com /

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