Spotify is developing a new feature called “Community” that will allow mobile users to see in real time what music their friends are streaming, as well as which playlists they have recently updated, in a dedicated place in the app. Today, the company offers a similar Friend Activity feature on desktop, but has limited user access to the same Friend Activity on mobile devices.
Upon receiving the comment, Spotify confirmed that the feature was in the early stages of testing, but declined to share more details.
companies roots as a social media music streaming app previously helped the company grow by using Facebook integration to build a friend graph. But in later years, Spotify looked more at personalization features to gain an edge over the competition in the streaming space. Playlists tailored to each individual listener—Spotify’s flagship Discover Weekly, for example—helped attract and retain users more than watching what friends were streaming. As a result, the company’s focus on the personal networks of users’ friends in the product has been reduced.
While some people still wanted to access their Friend Activity on mobile devices, the company canceled plans in 2019 to add the feature. after user request on the forums of his community received about 7,451 votes.
Now it looks like Spotify may be changing course.
While the app is currently not available to the public, mobile users can access this new community feature by typing “spotify:community” into the Safari browser on their iOS device. The addition was first seen Chris Messinawho earlier this month shared a video of the feature on Twitter amid a longer list of updates to the Spotify app.
In the community hub that appears in the app, you’ll see a horizontal bar of playlist updates at the top of the page, then a vertically scrolling list of friends and what they’re currently listening to, as well as timestamps of when that audition took place.
For active listeners, animated music equalizer bars appear next to their name and music selection. Otherwise, the screen will show when your friend was listening to Spotify and what they were streaming. In an updated version of the Community tab, Spotify has also added timestamps to playlist updates so you can view the most recent additions.
In our tests, this feature is not fully functional. Currently, you can click on playlists to see a list of songs, but clicking on a friend’s music also prevents you from playing the song. This will likely change when or if the feature becomes public.
While Spotify doesn’t prioritize its Friend Activities features, it still maintains a close relationship with Meta (Facebook). The social graphs of Spotify users today still depend on integration with Facebook, despite the fact that the younger generation is now more likely to discover new music through TikTok and many Gen Z users. don’t even have Facebook account in general. Last year, for example, Spotify and Facebook teamed up on a mini player that will stream Spotify from the Facebook app. Facebook, however, has been competing with Spotify on podcasts for a while. termination of a series of audio projects instead focus on their efforts in the metaverse.
Adding a social feature to mobile devices would be even more exciting if it were somehow separated from Facebook, but the current version of the feature doesn’t indicate that.
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