Spotify partners with Netflix to create a personalized Stranger Things playlist for fans

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What song will save you from Vecna? In collaboration with Netflix, Spotify has launched a personalized playlist of Stranger Things, dedicated to Volume 2 of Season 4, which will premiere this Friday, July 1st. Playlist “Upside Down”as it’s called, mixes music from the listener’s own choice with a handful of Stranger Things classics from the new season.

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Stranger Things has already shown its ability to influence the Spotify charts, and now the companies are doubling down on consumer interest in the hit series to garner attention.

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Netflix’s Stranger Things sparked a wave of ’80s nostalgia when character Max Mayfield (Sadie Sink) managed to escape Vecna ​​(Jamie Campbell Bower) when her friends played her favorite song “Running Up That Hill” by Kate Bush. After the premiere of season 4, the song reached number one on iTunes. On May 30, it was streamed on Spotify by over 8700% worldwide and 9900% in the US. for company.

As for the newly released curated playlist, it’s a personalized experience for the listener to choose the best song to be their “savior song” to help them break free of Vecna’s grasp. The collection is updated automatically every day and will include some of the best songs from the Stranger Things soundtrack such as “Rock You Like a Hurricane”, “Should I Stay or Should I Go” and “Running Up That Hill” (of course) as well as mixing users’ favorite tunes.

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There will also be Easter eggs to further enhance the experience.

For example, when clicking on the Now Playing view to go full screen on Android devices and desktops, fans can watch the progress bar transform into a flashlight that flickers across the screen.

In addition, mobile users who scroll through the playlist enough times will see Vecna ​​himself on their screens. After the first three visits, Vecna’s easter egg will appear on every 11th playlist visit. Interactive music experiences like this help Netflix and its most popular shows stand out from other streaming services.

Image Credits: Spotify

In addition to the Upside Down playlist, Spotify has an official Stranger Things playlist that has over 969,000 subscribers and is the most followed playlist in the world. Hub Netflixaccording to Spotify.

On May 30, flows around the world increased by more than 1700%. The playlist currently features Psycho Assassin, I Was a Teenage Werewolf, and more. On July 1, Spotify will add all the latest sounds from Season 4 Volume 2 to the official Stranger Things playlist.

In addition, fans can also head over to Thursday’s Spotify Throwback playlist, where Caleb McLaughlin, who plays Lucas on the show, will pick some of his favorite 80s jams.

Netflix has been heavily promoting the hit series this year and hopes it can save the company from collapse. The company has had many problems lately, including layoffs over 400 employees and significant loss 200,000 subscribers in the first quarter of 2022.

Over the past few months, Netflix has announced personal experience in Brooklyn, New York, with reddit custom avatarsDomino pizza app, Dorito packaging and more.

The company also cooperates with the Watch Party platform. Scener to throw audiences around the world the night of the premiere. The event starts tonight, June 30 at 11:15 PM PT or July 1 at 2:15 AM EST. There will be a Q&A session featuring the cast of the show as well as Netflix Geeked host Terry Schwartz. The second Q&A session will begin at 1:15 AM PST or 4:15 AM EST.

The cast includes actors Brett Gelman (Murray), David Harbor (Jim Hopper), Jamie Campbell Bower (Henry Creel/Vecna), and Joseph Quinn (Eddie Munson).

Thousands of fans can virtually watch the last two episodes of the season, get real-time reactions from the stars, and connect with other fans via the Scener chat messenger. In total, the final two episodes of Stranger Things will run for four hours. Scener told TechCrunch that 31,000 people registered for the event so far.

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