Spotify updates in-app concert search with new live events feed

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Spotify is introducing a new feature that will allow users to better learn about upcoming events and concerts. Streaming service today announced it replaces its in-app Concert Hub with a new live event feed that lets you find your favorite artists’ events in your area in a way that matches your interests.

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According to Spotify, this update is just the first step in rethinking the live events strategy. The company notes that it intends to further integrate event detection into the app in the future, which may be due to the introduction of new search tools, playlist formats, and other integrations to the app that will make event detection an even bigger part of the overall Spotify listening experience. .

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The company has invested in concert opening functions for many years since it first introduced concert opening function back in 2015. While Spotify does not sell event tickets directly, it may use its listening data and knowledge of the user’s location to suggest concerts to fans who may be interested in attending.

The new live stream feed continues to be supported by Spotify’s existing ticketing partnerships that previously streamed listings to Concert Hub. The company works with Ticketmaster, AXS, DICE, Eventbrite, See Tickets and others to help find event listings and direct users to buy tickets.

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Image Credits: Spotify

But this system didn’t seem to work as well as it should. In an interview published in the corporate blog, Sam Sheridan, Spotify’s product manager for Live Events Discovery, acknowledged that music fans will interact with artists on its platform but will log out of the Spotify app when they want to buy tickets or follow artists on social media to get news about events. This indicates that Spotify’s product didn’t do enough to keep users interested in live streaming from using their own ticketing app.

Although Spotify does not disclose the details of its partnership agreements, its bottom line has been impacted as Spotify earns affiliate commissions from ticket sales initiated within the app.

The updated Live Events feed is slightly different from the Concert Hub, the company notes. It now includes images of the artists, not just a calendar icon showing the date and information about the show. like before. When you connect to a particular show, you can also see a list of concerts, as well as other details about the event, a link to buy tickets, and other recommendations. Spotify says it has also introduced a new messaging tool that will notify fans of personalized live stream recommendations based on their listening habits. Fans can manage this experience by setting their notification preferences.

In addition, when users listen to an artist on the Spotify app that will have a show soon, this information will now be displayed on the app while listening. This will help to show live broadcasts even to those who do not visit the live feed itself.

The company had to change its live events strategy during the pandemic when it shifting focus to virtual events instead of. But now Spotify believes it’s time to refocus on live concerts and events as listeners are now excited to see their favorite artists perform live again.

“Ultimately, our goal is to ensure that fans know about all upcoming events from the creators they love and the creators they might love,” said Rene Volker, Senior Director of Live Events, in the announcement. “We believe that if we do it right, we will be able to attract more fans to more concerts and help artists and venues fill the venues better. We would like to take part in the recovery of the live music industry and, more importantly for us, in its development in the coming years.”


Credit: techcrunch.com /

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