Spotify’s Clubhouse clone adds six new weekly shows, some that tie to Spotify playlists

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This summer, Spotify launched its live audio app and clubhouse rival, Spotify Greenroom, with the promise of more programming in the coming months to enhance primarily user-generated live content. Today, the company is making good on that earlier commitment, with the launch of six new shows on Spotify Greenroom, focused on pop culture and music, in addition to what Spotify calls “playlist-inspired shows”—meaning That’s inspired by Spotify’s own. playlist.

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This includes a new show based on the popular playlist Lorem, which was launched in 2019, featuring an eclectic mix of music that includes indie pop, R&B, garage rock, hip-hop, and more. Focused on a Young, Gen Z Audience. That playlist has over 884,000 “likes” on Spotify today and rise to become One of the places where newcomers are able to break into the stage. Spotify says that now, Lorem listeners will be connected to “Lorem Life,” a Spotify greenroom show featuring discussions about culture and music, the environment, sustainability, fashion and place. The show is hosted by Gen Z Influencers and TikTok stars, Dev Lemons and Max Motley, who will join the cast and influencers. It begins airing Wednesday, September 15 at 9 p.m. ET.

Another new “playlist-inspired” show is “The Get Up Live.” If the name sounds familiar, that’s because “The Get Up” was introduced on Spotify’s daily morning show as of last fall, mixing music with talk radio-style content led by hosts News, Pop culture, entertainment and more were discussed. Subject. To date, that material has not been provided as a live program. Instead, the show is pre-recorded and then made available as a playlist that gives listeners the experience of a daily FM radio show. Now, “The Get Ups” co-hosts Kat Lazzo and Javier “X” Jernigan will record their show live on the Greenroom starting Wednesday, September 15 at 11 a.m. ET.

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This strange timing appears to contradict Spotify’s original intention of providing a show for office-goers. But with the rise of remote work in the face of the endless pandemic, with the new schedule, addressing a commuter audience may be of less interest. However, Spotify tells us that “The Get Up Live” will be a supplement to the daily show, which will still play as normal — so it airs later.

Other new greenroom shows include “A Gay in the Life” hosted by Married Couple, actor Garrett Clayton, and writer and educator Blake Knight, which will discuss LGBTQIA+ news and issues (weekly, starting at 8 PM ET, today). ); “Take a Seat,” hosted by Ben Mandelker and Ronnie Karam of the “Watch What Crappens” podcast, will reimagine the reality show and dive into other pop culture attractions (weekly, starting at 10 PM ET, today) ; “The Movie Buff”, hosted by film buff and comedian John Gebrs, will review and break down the latest hot movies (weekly, starting at 11 PM ET, today); And “Most Essentials: Live,” complements Spotify’s “Most Essentials” playlist, where host B.Dot will discuss the up-and-coming in hip-hop (weekly, starting at 9 PM ET, Tuesday).

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In addition to new shows, Dexmoi’s show “Deux Me After Dark” will also air tonight (September 13) at 9 p.m. ET, featuring guest Hilary Kerr, co-founder of this year’s Met Gala red carpet looks and gossip. will be repeated. Who wears what.

image credit: Spotify

GreenROM is now available to listeners in more than 135 global markets and is quietly expanding with live audio from artists such as the sports site and podcast network “The Ringer” as well as Pop Smoke, the company says. Other programs added include men in blazershandjob dex me after darkhandjob True Crime Rewind And ask tarot. After the end of the live show, many shows on demand are also being published.

The app had a slow start this year, with its roots in sports talk live programming that may not necessarily be associated with Spotify’s music fans. In addition, it has faced increasing competition from not only the clubhouse that inspired its creation, but also other top social networks such as Facebook, Twitter, Reddit, Discord, and more. Without dedicated programs to drive user interest in another live audio app, the company had seen only 141,000 new downloads for Greenroom on iOS a month after launch, and less on Google Play. But Spotify’s long-term vision for the service was to more closely tie Greenroom to the music, artists, programs and podcasts that were already available on its flagship music streaming app — and these new shows are an example of that plan in action. .

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