In short: Many developers cover key images of their games on Steam with award logos, ratings, and other accolades in the hope of attracting more buyers. Not everyone appreciates this, which is why Valve is banning this practice from September 1st.

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Valve writes that more text, award logos, and even review scores are being incorporated into images of game graphic assets. The company says this can cause several problems for users, from logos getting so small they can’t figure out what the game is called, to the images themselves becoming cluttered and hard to read.

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There are other problems as well. Valve warns of reviews that are no longer accurate or come from less than reputable publications. At the same time, most of the text is presented in English. While English is the most common language (36%) among platform users, there are still many who do not understand the words.

It is noted that if someone wants to know the reviews and rewards of the game, they can simply visit the store page, where they will see the official / user reviews and all the award logos.

Other rules that Valve will introduce starting September 1 include a ban on discount marketing, so you can’t show off sales or discounts on images. It will also begin to ban text or images that promote another product, such as sequels or games in a franchise, and all other text is banned as well.

There are some exceptions to the rule when it comes to major updates and seasonal events. But developers should use artwork overrides — separate layers that sit on top of an existing image — for these promotions, and text should only describe a major update, new seasonal event, battle pass, DLC, or similar new content.

A quick look at Steam reveals that many games will be affected by the changes: the Hades cover is filled with all the awards received; half of Wasteland 3’s main image (top) consists of review scores, as does Pathfinder: Wrath of the Righteous (top), Lemnis Gate, and NieR Replicant.

While popular, well-known games are unlikely to be affected by the removal of award logos and image ratings, we’ll have to wait and see if smaller, lesser-known games will be affected to any significant extent by the change.