Supported A16z Competitor Shein Cider Grows Rapidly

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Shane showed the world how a combination of social media marketing, data analytics, and a well-established supply chain in China has created $100 billion fast fashion behemoth.

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Its success naturally breeds imitators and pretenders. Among its fastest-growing competitors is Cider, which, like Shein, relies on Chinese clothing manufacturers to sell affordable, trendy items to customers around the world.

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To date, Cider has been installed approximately 7.4 million times worldwide, according to data provided by research firm Sensor Tower. This number is eclipsed by Shane, who received over 170 million downloads around the world in 2021 and surpassed the Amazon as the best US shopping app last year.

But keep in mind that Cider was only founded in 2020, while Shein was founded more than a decade ago. And Cider has broken into the crowded US market, which accounts for 43% of total downloads. In the first half of 2022, there were 2 million downloads in the US, a staggering 1686% year-over-year increase.

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According to Sensor Tower, Cider’s other major markets are the UK, Germany, France, Canada, and South Korea. It is currently one of the top 10 shopping apps on the App Store in France and South Korea, according to analytics firm

App Store Cider rating for the last 90 days. Data:

Shein has become too big to be easily toppled, so startups like Cider are instead targeting the giant’s untapped niches. Shein’s review today shows that the company is becoming more and more comes after amazon and is not limited to its origins in fashion. Shein continues to expand its product range, from pet toys to air purifiers.

Cider, by comparison, is more focused. He clearly wants to be a go-to store for Gen Z consumers with his kit. Y2K looks cropped tops and bright t-shirts.

The startup’s appeal is by no means shocking, given the list of resourceful investors it has attracted: a16z, of which Connie Chan is personally a partner. explained how the demand-driven Cider market works; DST Global, an early investor in ByteDance; IDG Capital, one of the most famous venture capital companies in China; as well as MSA Capitalwhich is betting on global startups inspired by Chinese technology business models.

As of September last year, Cider has raised $130 million in funding and passed the $1 billion mark.

The company is vague about its physical base, saying it only “has offices in Los Angeles” and employs between 200 and 500 employees, according to its website. It won’t be surprising if one day the firm announces that its headquarters is located outside of China. Over the past few months, Shein, which has clung to the narrative for years that its creation was inspired by its founder’s trip to Los Angeles, transfer of its main assets to Singapore.

As China tightens its grip on how tech firms move data across borders, and as Chinese firms become more entangled in geopolitical complications, China-based startups will seek to position themselves as “global” companies, be it through branding. or actual corporate structuring.

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