Nintendo has confirmed that the Switch won’t be getting a price cut in the US, even though European owners will soon benefit from a slight discount.
Nintendo recently revealed that the Switch’s price had dropped from £279.99 to £259.99 in the UK and from €329.99 to €269.99 in Europe, which has now gone live. However, in a statement to Axios reporter Stephen Totilo, Nintendo said it has “no plans” for a similar price drop in the US.
Totilo said on Twitter: “Nintendo told me yesterday’s Switch price drop was just for Europe (and the UK):
‘Trade price adjustment is for the European region only. There are no plans to change the manufacturer’s suggested retail price for any Nintendo Switch models in the US.
Nintendo told me that yesterday’s Switch price drop was only for Europe (and the UK): “The trade price adjustment is for the European region only. There is no need to change the manufacturer’s suggested retail price for any Nintendo Switch model in the US.” There’s no plan”September 14, 2021
This means that the console has a retail price of $299 in the US, which may be disappointing for those who were expecting to see a price drop ahead of the release of the Nintendo Switch OLED on October 8, 2021.
The Switch OLED costs $349.99 / £309.99 / AU$539, which means the original Switch is now significantly cheaper than Nintendo’s new model in Europe. In the US, however, it is only $50 cheaper.
Analysis: Switch unlikely to hurt sales
Truth be told, Nintendo doesn’t need to lower the price of the Switch in the US, even if it will clearly be welcomed by consumers. The NPD Group revealed that the Nintendo Switch was the best-selling console in August, and it remains the best-selling console of 2021.
The Nintendo Switch OLED is less than a month away, which will appeal to new and existing Switch owners who want to experience the console’s new vibrant display and quality of life improvements like an improved kickstand and improved audio.
Importantly, it’s games like these that will continue to drive Nintendo Switch sales, and Nintendo has a strong lineup of titles on the way. From Pokémon Brilliant Diamond and Shining Pearl, Pokémon Legends Arceus and Breath of the Wild 2, there’s a lot to look forward to on Nintendo’s hybrid console.
The Switch has also received a highly requested new feature in the form of Bluetooth wireless headphone support. While it’s not perfect, being able to connect your favorite Bluetooth headphones to the Switch is something we’ve been desperate to see for years, so we’re glad it finally happened.
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