Take Blip gets $70M to grow its omnichannel messaging service

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Take Blip, an online business messaging platform, today announced it has raised $70 million in a Series B round led by Warburg Pincus. CEO Roberto Oliveira said the capital, which brings Take Blip’s total raised to $170 million, will be directed towards product development, M&A, and customer acquisition.

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Not every client prefers text messages. But their number is growing – at least according to surveys conducted by platforms with messaging services for sale. Messenger provider Avochato found that almost two-thirds (63%) of respondents would switch to a company that sends messages rather than calls, while Yotpo is an e-commerce marketing company — reports that more than half of buyers want to receive messages from brands.

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As dubious as the sources may be, the success of Take Blip is some indication that there is demand from the business side. Founded over 20 years ago in 1999 by Oliveira, Daniel Costa (Head of Human Resources), Sergio Passos (CTO), Marcelo Oliveira and Antonio Oliveira, Brazilian company Take Blip has evolved into a cloud-based product that extracts information from customers. business communication across channels including WhatsApp, Instagram, Apple Messages for Business, Google Business Chat and Telegram.

Take Blip

Image credits: Take Blip

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“In the early stages of the Internet, 20 years ago, every company needed to have a website because people started discovering brands online and using Google to find brands and products,” Oliveira told TechCrunch via email. “What we are seeing now is a new paradigm shift towards conversations… People are spending time in social conversations online, with friends and family in a seamless conversation that Take Blip is trying to replicate for companies… The real value of Blip is to ensure the ability to understand customer feedback and enable rapid evolution.”

For example, Blip customers, including Coca-Cola and Nestlé, are getting tools to automate conversations with chatbots that can relay complex questions to support representatives. Like many other messaging providers, Take Blip also provides analytics to monitor the performance of reps, a feature that some may have trouble with (especially since the company retains data for up to five years). But Oliveira argues that a certain level of service must be maintained.

“Brands, instead of using their own apps, are moving to messaging services that consumers are already using,” Oliveira said. “Since the beginning of 2020, this movement has intensified. With restrictions on the operation of stores and call centers due to the pandemic, advertisers were looking for quick solutions integrated into the daily life of the population… The pandemic increased the purchase and contracting of services through [our] Platform.”

Take Blip recently added new campaign management and user flow analytics tools to create WhatsApp marketing campaigns and help customers optimize their “conversation design” (i.e. conversation flow). Other additions to the platform over the past few months include a mobile app for agents, support for payments for conversational commerce and the Blip Store, a marketplace for extensions, templates, and apps.

“Take Blip helps brands transform every process in the customer journey, including search, marketing, engagement, sales, customer support, using AI technology and business messaging platforms,” said Oliveira. “Brands can have one-on-one conversations with an endless stream of interactions with each customer… Requests, intentions and desires of people can be recorded and used for customization. [our AI] engine [so that brands] can implement a feedback loop to ensure that every new customer interaction will improve in the future. We use conversational data to create language models [with the goal of] helping our customers understand what they need to improve in their conversational applications in order to deliver better and better services.”

Take Blip

Image credits: Take Blip

The question is whether Take Blip can compete with the growing number of competitors in the omnichannel messaging space. A few ominous glia, MessageBirdas well as GupShup they are all valued at over $1 billion. While Take Blip claims to have 3,000 customers and over 1,300 employees, economic hurdles including slowdown in advertising threaten to affect growth.

Oliveira expressed confidence that Take Blip will weather the storm.

“We have over 240,000 users on our platform, with over 50,000 users registered in 2022… [and we] this quarter, annual recurring revenue just topped $100 million. [The company] was launched and distributed dividends until 2020,” he said. “We are closely monitoring this broader technology slowdown, refining our financial projections and being very selective about our investments. At the same time, we are pleased with our numbers and rapid growth. One thing that could be a possibility is to speed up some of the acquisition talks.”


Credit: techcrunch.com /

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