Tech giants play the blame game

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Regulators around the world are looking to rein in Big Tech, with companies in the crosshairs eager to point out the sins of their competitors.

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why it matters: Investigations in the US and around the world are targeting Apple, Google, Facebook, Microsoft and Amazon. To make their case, regulators need to show that companies are undercutting competition – an act that tech companies can do to aid their infiltration.

running the news: An increasing part of each company’s game plan appears to be trying to shift the spotlight and hope regulators will keep their limited time and resources against another target.

  • Recently a top Google executive apple is called For its control on iMessage. Hiroshi Lockheimer, head of Android, said in a statement, “Apple’s iMessage lock-in is a documented tactic. Using peer pressure and bullying as a way to sell products is disrespectful to a company that doesn’t have much of its marketing strategy.” As a core part of humanity and equity.” Tweet,
  • Facebook has criticized Apple and Google for the commissions they charge on app and in-app purchases.
  • Apple CEO Tim Cook regularly scoffs at Facebook for monetizing customer personal information.
  • Google and Microsoft last year conclude an agreement Google has been publicly criticized by Microsoft for not attacking each other, Google-commissioned report attack on microsoft, as well as a push by Google advisors to highlight Microsoft’s power to journalists and regulators.

yes but: All the finger-pointing to protect the interests of individual companies can make an entire industry worse in public opinion.

  • What blames one company does not exonerate the others.

Between the lines: Industries that face a tangible threat from Washington often band together and send their business groups into the fray to represent them as a united front.

  • With the tech giants, the opposite is happening: The Internet Association, which has long represented the interests of many of the industry’s biggest players, disbanded last month.
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big pictureThe government’s campaign to limit the power of Big Tech faces a formidable challenge in achieving multiple goals at once, each of which has a different outlook and grip on the market.

  • What’s more, companies compete against each other at the edges, allowing each to make the case that they face competition not only from start-ups, but also from their peers.

During thisThe tech giants are collectively dismayed by legislative proposals that take aim at them but exclude foreign tech companies and other corporate giants such as Walmart.

  • TikTok is often touted as proof that competition in technology is alive and well — and as another company that regulators should scrutinize.


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