TechCrunch+ Review: Find Your Grade, International Visas, Hiring for Growth

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The ongoing market correction and the collapse of several leading crypto tokens are erasing wealth so fast you can almost hear it.

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Companies in other industries are hiring heavily, but startups like Robinhood, and Peloton are laying off thousands of employees as FAANG companies slow down recruiting and look for places to save money.

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Many tech workers are facing real uncertainty for the first time. Investors are rich, and founders will weather this storm just fine, but in these kinds of crises, front-line employees are the first to feel the pain.

So, if your face doesn’t appear on the team slide in your startup presentation, it’s time to cancel your upcoming vacation. And maybe one of your subscription boxes.

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Full TechCrunch+ articles available to members only
Use discount code TCPPLUSROUNDUP to save 20% on an annual or two-year subscription

In this environment, every entrepreneur must be fluent in their key indicators. If you can’t remember exactly how much runway you have left when you finish reading this sentence, I’m a little worried about you.

In her latest TC+ column, angel investor Marjorie Radlo-Zandi answers a related question that worries every founder: What is my current rating?

For many startups, finding that number is more art than science, as companies are still gathering data and tweaking their products before generating revenue.

“Many traditional valuation methods, such as discounted cash flow, are not as useful for valuing early-stage startups,” she writes. “This means that investors have to evaluate other factors that are not easily measured.”

There is no antidote to insecurity, but it can be mitigated: Dive into your data, activate your personal network, and find ways to support your colleagues.

Thank you very much for reading TechCrunch+.

Walter Thompson
Senior Editor at TechCrunch+

Pitch Deck Breakdown: Dutch’s $20M Series A Deck

Pitch deck cover slide with cute dog, DUTCH word and TechCrunch Pitch Deck Teardown caption.

Image credits: Dutch

As the CEO and founder of Dutch’s virtual veterinary platform, Joe Spector originally set out to raise a $15 million Series A, but his presentation so skillfully combined cute pet visuals with market research and traction metrics that he ended up closing the round for $20 million. .

With flair, Dutch tells a compelling story about how the company used seed funding to launch a service within three months, build a brand identity, build a team, and expand from 12 to 32 states.

If you’re working on a presentation and need some inspiration, start here – all 17 slides are available for TC+ members.

When and how to hire the first marketer in your startup

An orange rocket rises up between the balloons.  (3D visualization)

Image credits: Eoneren (Opens in a new window) / Getty Images

Emotion and intuition often drive early-stage hiring, but when a company achieves product-to-market fit and finds its target audience, it’s a signal that “hiring a growth marketer will scale your efforts much faster than without one.” one,” says Jonathan Martinez, who has helped scale companies like Chime, Uber and Postmates.

In the TC+ post, Martinez explains how to identify the right type of hire for growth, what traits to look for, and how to set clear expectations and milestones for when they’re on board.

“Priorities should consist of building a growth technology stack, creating a testing roadmap to find the most effective growth levers, and robust creative and copywriting testing for the first 90 days.”

Dear Sophie! What are the visa options for international founders?

a lone figure at the entrance to a hedge maze with an American flag in the center

Image credits: Bryce Durbin/TechCrunch

Dear Sophie,

A few years ago I founded a startup in Pakistan with a couple of co-founders. One of the co-founders and I want to move to the United States to access the market.

What visa options do we have? Thanks in advance for your help!

— Purposeful in Pakistan

To accelerate growth early on, adopt a task-based approach to marketing.

a huge pile of rubbish covering the office

Image credits: Martin Pool (Opens in a new window) / Getty Images

Understanding your customers’ needs is paramount to any marketing strategy, but it can be difficult to test your hypotheses when your budget is limited.

However, by adopting a “to-do-to-do” structure, early-stage startups can identify, categorize, capture, and systematize all of their customer needs, writes Mikhail Popchuk, co-founder and CEO of Saldo Apps.

Using real life examples, Popchuk explains how startups can use the JTBD framework to improve their SEO strategy, marketing, and product development.

“Thinking about and using the tasks users want to complete to inform your strategy will help improve SEO, improve conversions on generic pages, and increase the virality of your product.”

Battery startups are working to change more than just cars and trucks

network server technician in data center bathed in blue light

Image credits: Bill Hinton/Getty Images

Electric vehicles are the main market for battery startups these days, but some enterprising companies are venturing into new territory with batteries that can do more than conventional lithium-ion cells.

Natron Energy, whose batteries use Prussian blue combined with a sodium-based electrolyte, can charge much faster and can withstand discharge cycles more than “5 to 10 times more than lithium-ion batteries are capable of,” reports Tim De. Chant.

This capability gives these batteries unique use cases such as backup power for data centers. What’s more, “because batteries can be quickly charged over and over again without the risk of significant wear and tear, data center managers can challenge them to reduce energy consumption when prices spike.”

Credit: /

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