TechCrunch+ Review: Impact of Abortion Ban on Hiring, 3 Ecommerce Trends, How to Change Your Startup

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The first two years of the pandemic boosted e-commerce growth, but Simon Wu, a partner at Cathay Innovation, identified three factors that are currently posing a major hurdle for online retailers:

  1. Growing economic uncertainty
  2. iOS privacy updates on social media
  3. “Potential Decrease in Discretionary Spending”.
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Even if the looming recession could be put aside, the fact that consumers choose to share less personal information lowers sales and increases customer acquisition costs.

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To solve these problems, Wu shares several strategies that can help e-commerce startups improve their brand marketing and “fix” existing customers.

Full TechCrunch+ articles are available to members only.
Use discount code TCPPLUSROUNDUP to save 20% on a one or two year subscription.

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Sure, social media is a means to increase sales, but community management is the engine. Wu offers several ideas for customer programs that build loyalty and grow organically while reducing your dependence on Facebook and other platforms.

“Diversifying customer acquisition channels and growing organically will take time, but in the long run, investing in building a strong brand is worth it,” he writes.

Thank you so much for reading TC+ this week!

Walter Thompson
Senior Editor at TechCrunch+

Dear Sophie! How can we transfer the H-1B and the applicant’s green card?

a lone figure at the entrance to a hedge maze with an American flag in the center

Image credits: Bryce Durbin/TechCrunch

Dear Sophie,

My startup needs to hire an AI expert, and our top candidate has a difficult immigration situation.

She is from India and has been flying the H-1B for over six years. Her current employer applied for an EB-2 green card on her behalf about four years ago through the PERM process.

She has been waiting for a green card number since it was approved and says it could be a few more years before she gets one.

She asks us to transfer her H-1B and green card to our company. Can we do it? Do we have additional opportunities to keep her?

— Promotion of AI

4 Negotiating Questions Startup Founders Should Focus on in a Falling Market

4 post notes on a corkboard;  topics for negotiations with investors

Image credits: MirageS (Opens in a new window) / Getty Images

I haven’t tracked this figure nationally, but the amount of venture capital invested in San Francisco startups is reported to have dropped 65% between May and June 2022.

It is difficult to imagine a scenario in which the investor does not have a number of advantages over the founder. Since there is money and prior experience on the VC side, information is your only equalizer.

To level the playing field, John Weaver, CEO of angel firm 22 Ventures, shared his top four negotiating tactics for entrepreneurs during an economic downturn.

“This funding failure is temporary, but the terms you agree to now could affect your company for years to come,” he writes.

Pitch Deck Teardown: $2.1M Source Enduring Planet Deck

In May, fintech startup Enduring Planet announced it was raising $5 million in debt and equity funding so it can expand revenue-based funding for cleantech startups that bring in at least $25,000 a month.

The company’s founders shared a lightly edited version of their winning presentation with TechCrunch+, which Haye Jan Kamps writes includes helpful templates for creating effective “problem” and “solution” slides.

Changing the sales scenario: how to get rid of prejudices and diversify sales teams

Adhesive tape glued to a yellow and gray colored background;  variety of sales

Image credits: MirageS (Opens in a new window) / Getty Images

For most of his career, my father was a sales manager for a company that sold business cars around the world. He created and managed internal teams, and I learned a lot about managing people by watching him.

He once replaced a highly effective account manager with a less experienced salesperson after realizing that a successful company was only exceeding its revenue targets by directing customers to expensive systems they didn’t need.

These clients generally did not renew their contracts when their contracts expired.

“Extroversion, charisma, and alpha personality traits are not conducive to sales success,” writes Arva Kaddura, director of sales at Influx Data. “It’s ‘heroic selling’ and it doesn’t scale or build effective sales teams.”

Row’s failure has a big impact on emerging tech cities in the red states

Image credits: Venimo/Getty Images

The San Francisco Bay Area has long lost its monopoly on launching disruptive technologies: today there are several start-ups in every major American city.

But since the U.S. Supreme Court has restricted abortion rights, startups based in states where abortion is illegal are at a disadvantage when it comes to hiring, journalists Dominic-Madori Davis and Rebecca Schutak found out.

“It changed our decision to start a company in Atlanta,” said Nile founder Khadijah Robinson.

“In Georgia, we have already seen how regressive decisions affect the business community,” she said. “It will be difficult to ask women to come where they may well risk their lives.”

The Art of the Reversal: Work closely with investors to improve your odds

Image of a red line passing between red obstacles;  rotate

Image credits: MirageS (Opens in a new window) / Getty Images

In her latest post on TC+, we asked veteran investor Marjorie Radlo-Zandi to share her guide to helping aspiring founders run their companies through a pivot.

Changing direction is a big undertaking, but it breaks down the process into several steps that will help entrepreneurs garner investor (and employee) support.

“There is nothing to be ashamed of in turning,” writes Radlo-Zandi. On the contrary, it is a sign of strength.

Credit: /

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