TechCrunch+ Review: Review Your Marketing Stack, Post-Acquisition Presentation Breakdown

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Last month, US Treasury Secretary Janet Yellen said the economy is “in transition” on the grounds that “we have a very strong labor market. When you create almost 400,000 jobs a month, it’s not a recession.”

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We learned today that 528,000 new jobs were added in the U.S. last month and the unemployment rate dropped to 3.5%, but for many people in the tech industry, that difference doesn’t matter: according to 64,518 employees as of 2022.

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Marketing can’t cure everything that’s bothering a company, but it’s the easiest channel for making recurring changes that produce immediate results.


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In his latest TechCrunch+ column, Jonathan Martinez says it’s time to “Reforecast, reprioritize and refine” strategies to change key growth indicators like ARPU and LTV.

Using several examples, he talks about several ways companies can forecast revenue using shorter time frames, as well as exercises to help set up their marketing stack.

“If there were new channels and big experiments on the horizon, it’s probably best to postpone them until the markets recover,” he advises.

Thank you very much for reading

Walter Thompson
Editorial Manager, TechCrunch+
@yourprotagonist

From NDA to LOI: what really happens when your startup gets bought?

Vector illustration of kawaii cookies.  Japanese kawaii style chocolate chip cookies with eyes and mouth.  Flat character on a white background.

Image credits: Anna Minkina (Opens in a new window) / Getty Images

On Tuesday, Dell Technologies Capital Vice President and Managing Director Yair Snir shared an article explaining why founders should plan to acquireespecially since their chances of becoming public are very high.

He goes on to introduce readers to the post-acquisition integration period/process:

  • Shopping sprint
  • Path to LOI
  • Invite bankers?
  • Dive into due diligence
  • Definition of “day one”
  • You have been purchased!

“While IPOs may get more headlines, a well-timed and well-planned acquisition can open up even greater opportunities for you, your team, and the technologies you’ve created,” says Snir.

How to approach creating your first employee benefit package

The woman throws a gift into her outstretched hand;  launch of employee benefits

Image credits: We (Opens in a new window) / Getty Images

When I was working at a startup located next to a rock climbing gym, the manager proudly announced that they had agreed on a discount for all of our staff as a company bonus.

But once it was explained that this benefit was only of value to employees who were already members of the gym, it seemed somewhat exclusive. To restore parity, taxi credits were offered to employees who opted out of gym memberships.

“Founders need to ask themselves what’s really important to their business and what benefits best align with their cultural values,” says Anitra St. Hilaire, Vice President of Human Resources at ThreeFlow.

Dear Sophie! How long do I have to stay in my current job after getting a green card?

a lone figure at the entrance to a hedge maze with an American flag in the center

Image credits: Bryce Durbin/TechCrunch

Dear Sophie,

I am currently a software engineer working for H-1B. My employer sponsored me for an EB-2 green card and my application was approved, but I am still waiting for a decision on my application for permanent residence.

I want to leave my employer and do something completely different. Can I transfer my green card to another employer in a different field and position, or should I stick with my current position until I receive my green card?

If I insist on this, how long do I have to stay with my current employer after I get a green card?

– Thirst for change

Will a weaker euro lead to more US investment in European startups?

Russia’s invasion of Ukraine, pandemic supply chain issues and a looming recession are driving down the value of the euro, but there could be a silver lining for European startups.

In addition to helping them make more money selling in the US, a stronger dollar could encourage US investors on their doorstep to invest across the ocean, suggest Alex Wilhelm and Anna Heim in The Exchange.

“American businessmen on the fringes may find that a stronger dollar will be a persuasion boost, if not enough to actually change behavior.”

6 budding fund managers detail how they prepare to thrive during the economic downturn

A full-fruited orange tree is harvested in the barren desert of Southern California;  budding investors thrive amid economic downturn

Image credits: Steven Swintec (Opens in a new window) / Getty Images

In 2021, 270 new venture capital funds raised a total of $16.8 billion, according to PitchBook. Twelve months later, the leaders of these funds are trying to figure out the changed situation, when the old rules no longer apply.

To learn more about how their strategies and tactics have evolved, Rebecca Shkutak interviewed these aspiring fund managers:

  • Giuseppe Stuto, co-founder and managing partner of 186 Ventures
  • Ariana Tucker, private therapist and founder of Conscience VC
  • Leslie Feinzaig, founder and CEO of Graham & Walker
  • Tom Ferguson, CEO and Managing Partner, Burnt Island Ventures
  • Rex Salisbury, therapist and founding partner of Cambrian
  • Marco DeMeireles and Allan Jean-Baptiste, co-founders and therapists, Ansa Capital

Pitch Deck Teardown: $2.5M Glambook Starter Deck

This summer, Glambook, a booking platform that aims to be the “Uber for the beauty industry,” raised $2.5 million at a $12 million valuation.

To help TechCrunch+ readers understand why Glambook’s presentation helped close the deal, Hyge Jan Kamps breaks down their 19-slide presentation, depicting a company that is rapidly gaining momentum in “a market that’s bigger than you think.”




Credit: techcrunch.com /

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