What do you want to know?
- A new report claimed that 62% of Apple TV + viewers are still receiving the service for free.
- One concern is 29% say they will not pay when they have tests.
Stats that Apple needs to improve.
Apple TV + recently revamped its free trial which is great news for subscribers and viewer numbers, but there is a problem – people are not going to pay just once when the trial closes is.
This is according to new numbers shared by MoffettNathan’s Q4 2020 SVOD Tracker and Variety. In fact, 62% of Apple TV + customers are still receiving their content for free, while 29% say they have no intention of paying for Apple TV + once their trial ends.
While Apple does not say how many customers it has, it clearly knows that there is a problem here. Free trials show as much, with estimates that the company wants to get more content on the service before people deal. But as Variety points out, there is still some way to go to counter the likes of Netflix and Disney.
A major issue for Apple TV Plus is its very limited content lineup, compared to the thousands of titles available on other SVOD services. Currently, Apple TV Plus offers a total of 55 originals (11 drama series, six comedy series, 13 nonfiction series, 11 films and 14 family series and specials). They include breakouts like “The Morning Show” and “Ted Lasso”, but in terms of sheer tonnage, the Apple TV Plus is far below the rest of the SVOD arena.
Still, some of Apple’s big hitters are still working on Apple TV + content.
Apple TV + is a $ 4.99 per month subscription for those who are not in the trial at this time. It is also available as part of the Apple One bundle.