Best Buy decided to sell the RTX 3070 Ti Founders Edition exclusively online, leaving consumers angry and tired of competing with bots online for scarce GPUs.
Well, it was an awesome launch.
On Thursday, consumers spent hours refreshing Best Buy’s website in hopes of receiving Nvidia’s RTX 3070 Ti graphics card. But in the end, the product sold out immediately.
“Went out of stock from coming soon. Immediately. Like there’s no time at all. Like there’s no chance.” wrote a user on twitter
I also tried to buy a Founders Edition RTX 3070 Ti card during Thursday’s launch. From 6 a.m. PST to 1 p.m., I constantly refresh Best Buy’s list for the product. But the listing remained unchanged for more than seven hours. Best Buy’s web page only said that the GPU is “coming soon.” It was only at 1:12 pm that internet users finally started reporting about the sale of the product.
But I didn’t have any chance. When I went to the page at 1:15 am while going to the dentist the RTX 3080 Ti was listed as sold out.
The sale came after Best Buy decided to sell the RTX 3070 Ti exclusively online, leaving consumers struggling to get PC graphics while lacking the larger GPUs.
Last week, Best Buy took a different approach with Nvidia’s RTX 3080 Ti: The retailer decided to exclusively sell Founders Edition cards at retail stores only. This gave consumers a way to avoid competition with scalar-run bots for GPU supplies. Instead, they could wait in line for the opportunity to purchase the product in person.
However, the event also saw huge queues at company stores across the country. At a West Los Angeles Best Buy store, dozens of people camped out overnight.
credit: Michael Kahn / PCMag
Unfortunately, many Best Buy stores only had 64 units or less of the RTX 3080 Ti. As a result, hundreds of customers who waited overnight or in the morning for graphics cards returned empty-handed. Still, some consumers told PCMag that they expect Best Buy to continue offering GPUs exclusively in stores.
Best Buy has not commented on whether it will resume the practice. But at least in Canada, the retailer is going to sell Nvidia’s RTX 3000 cards at select retail locations, according to a blog post published Wednesday by the company.
Meanwhile, scalpers are starting to sell the RTX 3070 Ti on StockX, but for $1,900, or more than three times the normal price.
Best Buy wasn’t the only retailer selling Nvidia’s RTX 3070 Ti on Thursday. Newegg offered a variety of models through its raffle system.