Microsoft aims to bring Xbox to billions of players with or without consoles

Microsoft’s approach to the Xbox goes far beyond this device.

When Microsoft launched its Xbox video game console in 2001, the only place you could play games like its popular space battle epic Halo: Combat Evolved Was on Xbox One. Today, you can still buy the company’s latest devices, $499 Xbox Series X or entry-level $399 Xbox Series S. But you can play on PC as well. And if you pay Microsoft $15 per month for it xbox games pass ultimate subscribe, you can Play even on tablet or phone.

But in the future, Microsoft thinks you’ll want to play in even more places. Like a hotel room TV. Or a small streaming set-top box that you can plug into a TV or monitor at a friend’s house.

“Of course, there’s still a place for consoles and PCs. And clearly, there always will be,” Microsoft’s Xbox head Phil Spencer, said during a briefing for journalists Before your presentation during the week E3 Video Game Conference This Sunday. “But through the cloud, we will be able to deliver a robust gaming experience to anyone connected to the Internet, even on the least powerful, least expensive devices – even those Even on devices that people already have.”


Phil Spencer has led Microsoft’s Xbox division since 2014.

The biggest players in the games industry such as Microsoft, as well as Sony, Nintendo, Apple and Google, talk big about their products being designed to entertain people around the world, wherever they are. And this is largely true – billions of people around the world play games on phones, consoles or computers at home or in arcades and cafes. Military service members also play video games while patrolling the depths of the sea in submarines.

But Microsoft’s dream for years has been to go further. For more than a decade, it has experimented with new forms of interactive TV shows, such as a Sesame Street series from a decade ago. and research has been done on Marrying Xbox technology with television and Set Top Box.

See all: Xbox Series X review: Game Pass is the secret weapon

Now, Microsoft plans to bring its Xbox software and games to those types of devices. Microsoft, without providing further details, said it was working with Internet-connected TV manufacturers.To embed the Xbox experience“In them, no additional hardware is required other than the controller. Microsoft also said that it is building its own “streaming devices” for TVs and monitors. Also, Microsoft is rolling out its Xbox Games Pass subscription service. and investing, Providing ways for people to buy its Xbox on monthly installment plans Too.

“As a company, Microsoft is on to gaming. Gaming has been important to Microsoft since our early days,” said Satya Nadella, CEO of Microsoft. “We are truly redefining how games are delivered, played and shared.”

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Minecraft, the video game, was the first major acquisition of Satya Nadella as CEO of Microsoft.

Microsoft isn’t talking just one big game when it comes to Xbox. Over the years, it has invested heavily in its lineup of devices and games. in 2014, It Spent Over $2.5 Billion To Buy Minecraft, already one of the most popular games of all time. Last year, it coincided with a $7.5 billion all-cash purchase of ZeniMax Media, a company that owns industry giants such as Sharp-Raja. demon-slaying game doomfantasy epic series the Elder Scrolls and after the apocalypse adventure series fallout.

The company has also inked deals with companies including FIFA football game maker Electronic Arts. fortnite developer Epic Games to bring its hits to its subscription service.

“We’re trying to reach the 3 billion people on the planet who play electronic games in some way,” Spencer said. But, he said, Microsoft realized that only 250 million people were actually interested in buying the console. “We need to meet players where they are, who is mobile, and on other screens and devices,” he said.

See all: Xbox Series S review: A console making next-generation gaming more affordable

Whether Microsoft can accomplish such great feats is not clear. Microsoft and Sony do not report comparable console unit sales data, but UK-based Ampere Analysis said Sony’s PlayStation 5 and Nintendo’s Switch consoles Outselling the new Xbox Series X and Series S, although all three companies are Struggle against global chip supply shortage.

Still, Microsoft said it plans to make a “unique investment” in cloud gaming, new titles, and its community. The company will discuss more of its plans during E3 starting at 10 a.m. PT/1 a.m. ET on Sunday. Although the event will be streamed remotely on the internet because of coronavirus, Nerdshala and our sister site GameSpot it will be covered live, as we always have, with real-time updates, insights and analysis you can only find here.

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