Microsoft is getting back into physical retail — sort of


You will be able to purchase Microsoft products at the company’s Experience Centers

Microsoft is returning to selling products at brick-and-mortar stores. The software giant will begin selling products at its “experience centers” in London, New York City and Sydney next month. Select Microsoft products will be available on July 1, but global chip shortages will impact what’s available for purchase.

Xbox Series X/S consoles will not be available initially until the stock of these devices improves to meet demand. Other Xbox-related products will be available with Surface devices and a Microsoft 365 subscription.

“Our Microsoft Experience Centers were created to provide a way for customers to experience our products in person,” said Travis Walter, Microsoft’s head of retail stores, in a statement. ledge. “We use these spaces to test and experiment, and continue to develop experiences based on customer feedback. Starting July 1, customers will be able to purchase select Microsoft products in New York, London and Sydney locations.”

Microsoft Experience Center in London.
Photo by Tom Warren/The Nerdshala

Microsoft permanently closed its retail stores in the US and around the world last year, shortly after the pandemic began. The company is moving store employees to areas that help sell, train, and support Microsoft’s business customers.

The move does not indicate a return to Microsoft’s retail stores, and online ordering or in-store pickup will not be available. Microsoft is using its four Experience Center locations to host business customers, and the ability to purchase items is primarily aimed at visitors.

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