Netflix.shop is currently selling products for its anime shows Yasuke and Eden, with tie-in items expected for The Witcher and Stranger Things later this year.
Netflix is launching a dedicated web store to sell merchandise associated with its programming.
Netflix.shop is currently selling products for anime shows yasuk and eden In partnership with fashion designers and clothing brands including Hypeland and Beams.
“We’re always focused on how we can expand the world of our stories for our fans, from apparel and toys to immersive events and games,” Netflix said in an announcement. In addition to the T-shirt and hoodie, items for sale include a $95 necklace, a $45 baseball cap hat, and a $135 watch.
The store is set to release apparel items for another Netflix show, the French crime drama lupine, later this month. “There’s more to come,” the company said. Keep an eye out for exclusive products from beloved titles like witchcraft and strange things, as well as the new Netflix logo-wear from Japanese fashion house Beams.”
The merchandising push comes as Netflix’s growth begins to slow after last year’s blockbuster, lockdown-fueled gains. Although the streaming service has over 200 million subscribers worldwide, Netflix is currently estimating that it will only add 1 million additional paying users during Q2 2021.
Netflix plans to release limited-edition items through the store on a regular basis. Sponsored merchandise will also be sold at retail partners, including Target. the new York Times It also points out that Netflix has already struck deals with Walmart, Sephora and Amazon to sell clothing, toys, beauty kits and home items associated with their TV shows.