Every time a Google algorithm update is rumored, there is a general panic through the SEO community. There is a collective sigh of breath when the numbers are analyzed and then (hopefully) a sigh of relief when they do not meet the algorithm update.
After the update is released, and especially if it is confirmed by Google, numerous articles and pundit analyzes attempt to figure out what Google changed and how it won over the new paradigm.
I believe all this anger is completely wrong.
A sort of mysterious secret recipe created in a lab designed to simultaneously rob and reward sites at the whim of some magical, omniscient wizard to the Google algorithm. In this old schema, the goal of every SEO and webmaster is to cheat this wizard and come to the winning side of every update.
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The idea is rooted in a fundamental misunderstanding of what happens in a Google algorithm update – and a fundamental misunderstanding of Google. The reality is that algorithms are not your enemy. They are designed to help create a better, more accurate user experience. Here are some perspectives that will help redefine your relationship with algorithms.
Google’s algorithms are extensive and complex software programs that need to be constantly updated based on real scenarios.
Google is just trying to help
First, let’s set this up: Google is just trying to help. The company wants to ensure an enjoyable, high-quality user experience for the searcher. nothing more nothing less. It’s no witchcraft, and its system isn’t for arbitrarily looting and rewarding sites.
Keep that in mind as we continue.
Google’s algorithms are extensive and complex software programs that need to be constantly updated based on real scenarios. Otherwise, they would be completely arbitrary. Just as bugs in software programs are reported and fixed, search engines must find what isn’t working and create solutions.
Google, like any other software company, releases updates to its products and services with huge leaps. However, in the case of Google, they are called “major algorithmic updates” rather than just product updates.
You are now armed with the knowledge of what Google Algorithm Update is all about. So isn’t it satisfying to know that there is no reason to panic?
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You’re not necessarily going to be hurt by a drop in search traffic
If a site experiences a drop in search traffic after a major algorithmic update, it is rare because the entire site was targeted. Typically, while one collection of URLs can be demoted in search rankings, other pages have potential for improvement.
Seeing better pages requires a deeper dive into Google Search Console to find out which URLs saw a drop in traffic and which saw benefits. While a site can certainly see a sharp drop after an update, it is usually because they had more losers than winners.
Any drop is certainly not because the algorithm has penalized the site.
If you see a drop, in many cases, your site may not even have lost actual traffic; Often, losses simply represent lost impressions that are not already being converted into clicks. With a recent update, Google removed organic listings from sites that had featured snippet rankings. I noticed a huge drop in impressions, but clicks remained almost unchanged. Gather and study your detailed data for a clear rendering of the information, rather than assuming that the site has become a winner or a loser after an update.
Focus on great user experience just like Google
Websites focused on providing an amazing and high-quality experience for the users should not be afraid of algorithmic updates. In fact, updates can provide the necessary impetus to excellence. The only websites to be afraid of are those that should not have had high search visibility in the first place due to poor user experience.
If your website provides a great experience for the users, then updates can really help you as they take those poor quality sites out of trend.
If you focus on a good user experience, there will be pages that may lose some traffic in algorithmic updates, but overall, the site will generally gain traffic in most scenarios. Digging into the finer data of what has changed would support the idea that websites do not harm or benefit from algorithm updates – only specific URLs do.
Update searches are a fact of life
Google will and should constantly update its algorithms. Google’s primary motivation is to create an evolving product that continues to delight and retain its users.
Consider that if Google leaves its algorithm alone, it risks being overrun by spammers who take advantage of the loophole. A search function that delivers a lot of spammy results will soon get in the way of AOL, Excite, Yahoo, and every other search engine that doesn’t functionally exist. Google remains relevant by updating algorithms.
Updates are a part of discovery life.
Follow the user, not the algorithm
Rather than chasing an algorithm that will inevitably change, I believe that every website that relies on organic search should train its focus on something far more important: the user experience.
The user is the end customer of the search. If your site serves the user, it will be immune to algorithmic updates designed to protect the search experience. There is no algorithm wizard – just SEO masters who have figured out how to implement best practices, best practices and functions for your website.
Algorithms and updates have only one purpose: to help users find exactly what they want. Period. If you are helpful to the user, you have nothing to fear.
This post is an excerpt from “”Product-Based SEO: The Why Behind Creating Your Organic Growth Strategy?“