TAG Heuer’s Super Mario Smartwatch Gamifies Daily Activity


From July 15, only 2,000 of the themed wearables will be available.

Luxury watchmaker TAG Heuer and Nintendo teamed up for a limited-edition smartwatch featuring everyone’s favorite fictional plumber, Mario.

The limited-edition TAG Heuer Connected timepiece draws inspiration from the video game character in its design, with touches of blue and red, as well as M symbols and other classic Nintendo icons.

“Super Mario immediately came to our minds,” TAG Heuer CEO Frédéric Arnault said in a statement. done,” Arnault continued. “Mario is the ultimate hyper-active character whose tenacity and tenacity lift him out of every situation.” A theme TAG Heuer hopes wearers will embrace.

An animated watch face is based on a rewards system: Mario greets users each morning, then, as they step up and complete daily goals, a different iconic action plays. At 25% Mario grows, at 50% he jumps out of a green pipe, and at 75% he becomes invincible. Break the goal of the day, and Mario climbs to the top of the flagpole.

The interactive design wearable comes pre-installed on the TAG Heuer x Super Mario Limited Edition—only 2,000 of which will be available through Thursday, July 15 at select boutiques and online. Interested customers can register online for early access to the accessory.

Part of the company’s Connected smartwatch range, the 45mm ticker is water-resistant to 5ATM and has a 430mAh battery that lasts a full day with normal use (or six hours when using GPS, heart rate monitor, and music player). ). It is powered by Google Wear OS, and provides access to TAG Heuer’s Sport, Golf, and Wellness apps. Priced at $2,150, according to Nerdshala, the entire package includes a steel case and two interchangeable straps, all wrapped in Mario’s signature red paint.

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