Telegram confirms it will launch premium subscription this month

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The free messaging app Telegram is included in the subscription game.

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Founder Pavel Durov confirmed today that there will be a paid offer coming later this month that will go beyond the current free experience – i.e. the premium offer – without it, according to a post on his telegram channelany negative changes to existing features for (free) users.

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Indeed, it is claimed that users who do not pay for Telegram not only No see any degradation in their experience, but benefit by being able (for free) to connect to certain additional premium features, such as the ability to view “extra large” documents, media, and stickers submitted by premium users; or add premium reactions if they’ve already been pinned to the post.

Durov says the move is meant to respond to user demand for additional storage/bandwidth — without such superusers disrupting Telegram’s ability to maintain a free service for everyone else.

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“After thinking about it, we realized that the only way to allow our most demanding fans to get more while keeping our existing features free is to make these higher limits a paid option,” he writes.

The exact details of what Premium users will receive and how much it will cost are not specified in Durov’s message. But in the last days press releases Incoming premium features and pricing came through the beta app, which suggests it could include things like increased file upload size, faster download speeds, voice-to-text conversion, premium stickers, advanced chat control features, and more (no ads). ! ).

Based on an analysis of the beta app, a price of $4.99 per month is also reported. But it remains to be seen what the official prices will be in different regions.

In his post, Durov summarizes Telegram Premium as “a subscription plan that allows anyone to get additional features, speed, and resources.” He also promotes it as a kind of patronage offering to Telegram superfans who want to support the platform by making a financial contribution. Those who do so will be privileged to join the Premium “club” that gets the new features first, he adds.

It’s not clear if Telegram for Premium Play is simply meant to cover the cost of additional resources, or to generate additional income. But given Durov’s wording of “support,” he may be hoping to turn a significant portion of Telegram’s superfans into permanent financial backers. (Although this will depend on the use of the Premium product.)

Startup plan to monetize your 500 million+ monthly active users it’s still not crystal clear – about nine years of Telegram’s hilarious messaging ride. (And many months after previous attempt to infiltrate cryptocurrency failed.)

Recently, Telegram has been resorting to outside funding to pay its server bills, including more than $1 billion in debt funding. last year.

In terms of monetization, Durov talked about how he needed a non-intrusive and privacy-friendly way to support long-term usage. Although the platform is experimenting with advertising in one-to-many public channels. However, Telegram’s principle founder remains wary of relying on an ad-funded model, writing today: “I believe Telegram should be funded primarily by users, not advertisers.”

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