Telemundo launches bilingual content destination for Peacock

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Telemundo said Thursday that it is launching “TPlus,” a content hub on Peacock that caters to both Spanish and English speakers.

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Why this matters: “We hope this helps Peacock become the leading home of Hispanic content in the US,” said Romina Rosado, executive vice president and general manager of Hispanic Streaming.

Description: ““TePlus” will be made available to Peacock’s premium tier customers. Programming will include Spanish and English language content in entertainment, news and sports.

  • Along with the announcement, NBCUniversal, the parent company of Telemundo and Peacock, unveiled its streaming plans for the 2022 FIFA World Cup in Qatar in peacetime.
  • “The World Cup is the biggest sporting event globally for us and the Hispanic community,” Rosado said. “We see this as a huge flywheel that will bring a lot of consumers to Telemundo’s ecosystem.”
  • The company introduced a wide range of new entertainment and news programming, including a new film about soccer star Lionel Messi and a docu-series featuring Colombian rapper Jay Balvin, co-produced by Exile Content Studios and NBC News Studios. is composed.

big picture: Telemundo’s streaming efforts are different from those of its biggest rival.

  • After announcing a merger with Televisa, one of Latin America’s largest media companies, Univision said in June that it would launch a standalone, subscription streaming service in 2022.

Disclosure: NBC is an investor in Nerdshala and Satpal Brainch, president of CNBC Business News Worldwide, is a member of Nerdshala’ board. In addition, Telemundo and Nerdshala jointly produce the Nerdshala Latino newsletter.

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