The Apple rumors were wrong

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We heard there will be big changes to the new AirPods and Watch—there weren’t

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For many who follow tech news closely, Apple’s event on Tuesday had some big surprises — not because there were completely unexpected announcements, but because we didn’t see things we really thought were possible. we will receive. Rumors that there was almost certainly enough smoke to start a fire in previous years fell flat.


for example:

The Apple Watch was rumored to receive a complete redesign, including flat edges and a flat screen. We saw this design in the renders, Allegedly Leaked CAD Files (which serves as a 3D blueprint for the products), and also heard that this would be happening from renowned Apple reporter Mark Gurman two days before the event. While the Apple Watch that appeared on stage has some design tweaks, it doesn’t look like anything we were expecting.

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The Series 7 features a refined version of the same design we’ve had for years.
image: apple

Another notable analyst, Ming-Chi Kuo, also A few days before the incident That Apple will debut a new set of AirPods that have been redesigned to include shorter stems. Wireless earbuds have also been redesigned rumor for months by Gurman, we also saw their alleged pictures, and some well-known publications wrote that Apple was ready to start production on the Buds in August. With this rumor, though, it’s possible that time had just run out, and Apple was giving them (of course!) already rumored future event.

Gurmani also suggested That the iPhone 13 could feature an always-on display, thanks to the (accurately rumoured) LTPO display that could theoretically allow for the lower refresh rate needed so as not to destroy the phone’s battery. There was always a rumor going on backed by famous leaker Max Weinbach earlier this year. Alas, Apple didn’t announce this display feature, which has been a staple on Android phones for years.

The iPhone 13 Pro has a display that can always keep on, but this feature is absent.
image: apple

This time there was some general weirdness with the rumours. A few weeks before the iPhone 13 was announced, Kuo wrote that it might have the ability to communicate with satellites, allowing you to call or text without cell service. next day, bloomberg Said that Apple was working on a satellite communications feature for emergency use, offered its explanation, and that the iPhone 13 may include hardware for it, but probably not software. However, when the iPhone 13 spec page hit Apple’s website, it no mention included First about the cellular band starting the starry-eyed rumors.

Of course, rumors always have to be taken with a grain of salt, as anyone trading in them is almost certainly going to be dealing with incomplete information. Still, some big names like Kuo and Gurman often get it right — the rumors about the iPad mini redesign, higher refresh-rate iPhone display, and smaller notch came true, and we even saw the rumored Cinematic Camera mode. That kind of success, and how accurate the rumors have been over the years, can make it easy to forget the seriousness of the rumors – no matter how many times. people like marques brownley remind us.

This is not to laugh at those who believe in rumours, or to say that there is no room for rumors in the making of events – it can be exciting to realize that we are more aware of what’s going on next. I’m starting to think about whether we’ll get the new device, and how we’re going to use it.

P.S. Remember this moment if Apple announces something that looks suspiciously like a Mac incident later this fall. That’s not to say that 14- and 16-inch replaced MacBook Pros with all the ports and processing power you could ever want. are not Coming up, but treating them as a sure thing can cause some real heartache.

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