The British Fashion Council launches new award category for Roblox designs

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fashion in the metaverse

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As part of its annual Fashion Awards, the British Fashion Council is adding a new category for 2021: an award for “Metaverse Design”. As broad as it may sound, the prize was actually created in partnership with Roblox, and as such, the shortlist is limited to five Roblox creators. The winner, cSapphire, operates an in-app clothing boutique.


In keeping with the virtual nature of 2021, the awards will be presented inside a Roblox experience by an avatar of Gucci creative director Alessandro Michele (pictured above). Players will also be able to explore the virtual recreation of the Royal Albert Hall to view the prizes. “This unique metaverse space BFC has created in collaboration with Roblox represents the future of fashion, and it has been great fun to be part of such an innovative experience,” said model Karlie Kloss, who served as one of the judges. worked, said in a statement.

Although it is a publicity stunt, the virtual event is part of an ongoing fusion of game and fashion. Gucci created a true fashion experience inside Roblox, with the first few virtual sneakers, and has partnered with esports outfit 100 Thieves. Meanwhile, Balenciaga, Louis Vuitton, Burberry, and Longchamp have all created in-game outfits for games like fortnite And League of Legends,

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