This week’s new vehicle rollouts, pledges and data provide a snapshot of where the electric vehicle market is today and where it is headed.
Running news: The big CES tech show brought several announcements.
- General Motors Chevy took the wraps off the Silverado pickup, with two new electric SUVs planned: a Chevy Equinox EV starting at $30,000 and a Chevy Blazer, both coming in 2023.
- chrysler, part of the giant Stelantis group, said Its entire lineup will go fully electric by 2028 and previewed its direction by unveiling the Airflow, a concept SUV.
- Sony, Two years after it vaguely hinted at vehicle plans, it offered strong information: It’s creating a business entity called Sony Mobility Inc. to “explore entry into the EV market.” Sony too Unveiled An SUV concept.
- Back to GM: It touted the development of its new BrightDrop commercial delivery van unit, with FedEx ordering another 2,000 vehicles, and Walmart becoming the newest customer.
Our Thought Bubbles: As Nerdshala’ Joan Muller noted in our story Wednesday, the prominence of pickups and SUVs shows how companies are aiming at the center of the US vehicle market.
- Remember Ford said this week that it was doubling production capacity for its electric F-150 pickup.
electric pickup And SUVs are a potentially huge market for — If Consumers can be persuaded to go out in large numbers. SUVs account for close to half (!) of global auto sales.
- Nathan Bowie in the Nerdshala Closer newsletter notes that GM and Ford sold 1.26 million Silverado and F-Series pickups in the U.S. in 2021 — 34% more than Tesla’s total vehicle sales worldwide.
- GM and Ford are positioned to shock initial sales by tapping established relationships with fleet buyers, such as businesses and governments, who need a steady flow of new pickups and are eager to cut emissions.
Intrigue: The nexus between big tech and electric vehicles is clearly becoming a thing, but remains uncertain. Apple’s auto plans are a moving target, and overall it’s unclear whether the tech giant can become a carmaker itself.
- And Here’s The Nerdshala on Sony,[W]Whether it intends to join the party as a full competitor or is some kind of supplier or partner that we, and possibly Sony, do not yet know.”
By numbers: This week Morgan Stanley notes that global sales of battery electric vehicles grew nearly 80% year over year in November.
- Electric vehicles are still a small part of global sales, but are growing. “BEV penetration operates at ~16% in. [the] EU, 16% in China and ~4% in the US,” it notes. Tesla is the global sales leader by a wide margin.
go in: Ford announces plans to ramp up production on all-electric trucks