Buick said Wednesday it will launch its first electric car in 2024 and unveiled a sleek concept vehicle that will set the direction on its path to becoming an all-electric brand in North America by 2030. But this is not the most surprising news. Buick seems to be opening doors to coupes and sedans.
Despite Buick ditching its sedans two years ago to reposition itself as an SUV brand, the Buick Wildcat EV concept is a low-slung 2+2 coupe, indicating the brand is open to adding cars back to its model line. row as electric cars launch. models.
The concept wears Buick’s new triple shield badge, which will start appearing on Buick models next year, and highlights the aerodynamic lines. The fascia features a low-slung, trapezoidal grille and high-mounted swoosh headlights that executives say will be included in future Buick models.
Buick also announced that it will launch five electric vehicles in China, the brand’s largest market, by 2025.
By moving to an EV-only lineup, Buick is resurrecting two names from its storied past. The Wildcat nameplate traces back to a series of 1950s concept cars created by GM chief designer Harley Earl to showcase next-generation Buick designs. Meanwhile, Buick’s future electric vehicle portfolio will carry the longtime Electra name, which the brand dropped in 1990.
Buick didn’t reveal any details about the Wildcat concept, such as battery range, speed or price, but said its future EVs will rely on General Motors’ new Ultium battery-electric propulsion system. A cost-effective, scalable platform that also powers the Cadillac Lyriq and GMC Hummer electric vehiclescan be configured to create 19 different battery and drive configurations.
“This can be applied to the entire portfolio,” Duncan Aldred, global vice president of Buick-GMC, said at a briefing on Wednesday. “It can produce different body styles. This provides huge inherent benefits.”
The Wildcat concept features semi-hinged doors, 18-spoke turbine wheels and a rounded windshield that accentuates its sloping silhouette. The headlights use micro-LED technology to animate when the driver approaches.
Inside the cabin, there is a touchscreen that stretches the entire length of the dashboard, as well as a smaller screen on the center console.
Buick said the car includes artificial intelligence, biometrics and aromatherapy. The cabin will be able to adapt to its user, make suggestions for a variety of functions. For example, Zen Mode dims the lights, adjusts the interior temperature and volume, activates the car’s massage seats, and releases soothing aromatherapy scents.
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