Realme is a Xiaomi pull: After creating a storm in the mid-range Android phone market with its stunning Realme GT, the company is apparently making the leap to the top-end market in 2022.
In an interview with GSMArena, Realme CEO Madhav Sheth clearly stated that the company is planning an “ultra-premium flagship” phone that will join the GT series.
It’s unclear how Sheth would define ‘ultra-premium’, while we would typically consider super-priced phones like the Xiaomi Mi 11 Ultra, iPhone 13 Pro Max or Samsung Galaxy S21 Ultra, with the company defining it differently. Instead, this mystery upcoming Realme phone could rival the Samsung Galaxy S22 or the Xiaomi 12.
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All of Realme’s current phones are budget or mid-rangers, so it would be quite a jump for the company to release a super-premium phone – so we think it’s more likely to rival the anticipated mainstream flagships from Samsung or Xiaomi.
Those two phones are expected to launch in the first few months of 2022 – this is a window when we usually see a lot of big new phones announced, so a Realme GT 2 or GT Pro would fit right in, though GSMArena Doesn’t quote Sheth as giving a specific release plan.
Furthermore, Sheth mentioned that Realme is looking to use 125W charger in more phones in 2022, something he had earlier told Nerdshala, though there is no indication that it will be used in the upcoming Realme GT phone .
Details on this upcoming Realme phone are light, but for now take this information with a pinch of salt; While this is an official confirmation from the company, we have previously been given this kind of access on an upcoming phone from Realme only for the device so that the device never materializes. We’ll have to see what launches before we can say anything for sure.
Analysis: Don’t Forget Where You Came From
No smartphone company holds the crown of ‘mid-range champion’ for long, as it seems that each brand holds the title for a short time before forgetting these roots and trying to win big.
We’ve seen this happen with OnePlus and Xiaomi over the years, as for a time each brand ruled the mid-range market – until their devices increased in price to become premium handsets. Now, the OnePlus 9 and Xiaomi Mi 11 are definitely top-end phones.
Even though OnePlus and Xiaomi still have mid-range phones coming out, they aren’t as competitively spec or priced as their ancestors. This is the reason that allowed Realme to gain a foothold in the mid-range market last year.
The difference between OnePlus and Xiaomi and Realme is that the former two held the mid-range market for some time before jumping in. Realme is still a relative newcomer in the West, and didn’t have a huge presence in the phone market before its flashy Realme GT.
OnePlus and Xiaomi successfully stopped landing after they started making premium devices, but Realme may not have the legacy or the stopping power to do so.
So for now, we would like to see Realme continue to focus on the mid-range market and become a bigger player there, as the Realme GT is arguably the best mid-range smartphone at the moment, with casual buyers still Not as familiar with the name of the brand.
Then again, when Realme becomes as much a household name as Huawei or Xiaomi, perhaps it should consider top-end phones more.
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