Why is it important: If ever there were signs that graphics card prices were returning to normal, here they are: Nvidia’s flagship Ampere, the RTX 3090 Ti, is available for $1,599, $400 less than its MSRP in 1999. dollars.

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The Ampere Premium Consumer Card is currently available for $400 off the Manufacturer’s Suggested Retail Price (MSRP) at Best Buy. This is the official Founders Edition model of the AD102 GPU based card, the same one that costs $1999 on Nvidia’s official website.

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Given that Nvidia is still selling the card at the original price, the Best Buy deal could only be temporary. But this is yet another example of how graphics card prices have finally gone up. It could also be another sign that Nvidia is trying to sell off stock before the next-gen RTX 4000 (Ada Lovelace) cards arrive. There are rumors that the company RTX 3080 12 GB discontinued model for carrying excess stock of RTX 3080 10GB cards; both products have reached price parity, with more people opting for the 12 GB option over the 10 GB card.

Nvidia and partners may repeat this plan with the RTX 3090 Ti. We noted in our review that the card offers little more than a standard RTX 3090 for that $500 premium, so there could be plenty of unsold stock. Reducing the price to the same or, in some cases, lower than the non-Ti version will no doubt help replace more RTX 3090 Ti cards.

Third party RTX 3090 cards that cost more than the RTX 3090 Ti Founders Edition

It’s not just inventory cleanup efforts that drive prices down. Cryptocurrency winter killing the profitability of miningleading to lower overall demand. There’s also an upcoming RTX 4000 series, although it could be coming later than expectedand economic fears that make people think twice before spending big.

h/t: Videocards