The deal comes after it was revealed that Obama and Spotify have decided not to renew their exclusive podcast partnership beyond the end of 2022. Bloomberg report , the family wanted an agreement where their content would be widely shared across multiple platforms, and that’s what this Audible deal will allow Obama to do. It will also allow the couple to play a more behind-the-scenes role in future productions, a request Spotify reportedly turned down when it came to their recent talks.
“At Higher Ground, we have always strived to raise the voices that deserve to be heard—and Audible is investing with us in realizing that vision,” said former President Obama. “I look forward to collaborating with them to tell stories that not only entertain but also inspire.”
Audible did not disclose the financial terms of its agreement with Higher Ground. Obama’s previous deal with Spotify was rumored to be worth about . This partnership has produced with Barack Obama and Bruce Springsteen, and Michelle Obama podcast. The latter ranked among the most popular original Spotify podcasts released in 2020.
Editor’s note: This article originally appeared on Engadget.
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