Polestar will spend A spectacular electric vehicle launch schedule will be executed over the next three years that will culminate with the Precept concept, a “Rosetta Stone” that provides a physical representation of the company’s future.
Polestar, the former Volvo company that went on to become its own brand, refers to the concept as a “manifesto”. In other words, the precept, which will go into production as the Polestar 5, tells consumers and eventual shareholders what the EV automaker wants to be.
The next several years will be spent moving away from its Volvo roots and closer to its brand, Polestar USA head Greg Hembrough told Nerdshala in an interview at a company presentation in New York. During the presentation, Polestar CEO Thomas Ingenlath, along with other members of the automaker’s leadership team, laid out plans to expand into new markets, increase sales volume tenfold, and launch three new cars in the process. This ambitious plan is based on the company’s core values of design, sustainability and innovation.
the road so far
In 1996, Polestar was introduced to the world as a racing company that sold and developed performance software for Volvo cars. Since its inception, the association became official in 2011 when Polestar became a performance partner, combining Volvo vehicles with advanced sporting features. It was completely acquired by Volvo Car Group in 2015. It spun off as its own brand shortly thereafter, giving birth to its first car, the first and only hybrid Polestar 1 in 2017 and the full EV Polestar 2 in 2019.
Between the two models, Polestar has sold around 29,000 vehicles, with the Polestar 2, the four-door EV selling the most. It is currently the only Polestar that is in full swing, as limited production of the Polestar 1 just ended and the upcoming Polestar 3 SUV is expected to be launched sometime in 2022.
By leap, the precept is meant to express as much Polestar principles as can be expressed visually, the foremost of which is luxury and performance. It is also the key to Polestar’s brand identity, which differentiates itself from its sibling brand and creates something unique.
“I believe that if people look at Polestar 1 and Polestar 2, they will continue to see a little bit of the DNA of one of our sibling companies,” Hembrough told Nerdshala. “The intention of the precept was not only to give you an indication of our future design language, but also to be a clear indicator of the elements that you will see from a design perspective and sustainability perspective. These things are now much more than just a wish list, they are such There are things that will actually be put into production.”
With this in mind, the commercial end of the precept begins to tell a story. In favor of a more distinctive, signature look, the Volvo family resemblance begins to fade. For example, the distinctive “Thor Hammer” headlights from the sibling brand are now “dual blade” and appear to split the original design in half physically, if not symbolically as well.
The “shark nose” fascia has further intricacies, such as the absence of a vestigial grille for engine cooling, which has been replaced by a “smartzone” sensor suite. It has radar emitters for advanced driver assistance system features and a collection of cameras, effectively switching to a “seeing” face instead of a “breathing”.
There is also a front aero foil, a wing included in the front which improves airflow. “Of course, it looks awesome too,” Ingenlath added enthusiastically to the event.
When it comes to technology, the Polestar has a whole plate. It’s fun stuff like its ambitions for a certain level of automatic highway piloting for its vehicles, but it’s debatable if the cars fail to outperform the competition.
Beneath the surface of the Precept is an aluminum architecture that is indicative of the Polestar 5’s sporty underpinnings. The Grand Tourer will have an electrical system that will be incorporated into the Polestar 3 and will have integrated Nvidia-powered computing. Its motor will be the “P10,” a 450 kW unit in development that the company is targeting to be one of the most powerful, producing around 603 horsepower. It’s connected to an 800-volt battery pack that can switch to 400 to match the charging infrastructure, and will also support bi-directional charging.
With so much focused attention, Hembrough says the focus on user experience keeps Polestar on the right track. “This is one of the things we started building on long ago with Polestar 2, the first company with an Android automotive operating system that includes embedded Google services. Over-the-air software updates are available for customer vehicles. It’s a surprise and a delight to have everything from a web browser to a game to a video player.
“We start to take this to the next level very quickly with Polestar 3 and as indicated in the precept, things like ocular tracking are a feature, but also a security opportunity. The UX is part of that innovation. Will remain, but we will never deviate from security,” he said.
Much emphasis was placed on the issue of sustainability, with a focus on reducing the carbon impact, if it is not completely neutralized by production.
Polestar has announced its intention to build a completely carbon neutral vehicle by 2030. This isn’t a pat on the back itself, either, it’s a conversation the customer is actively involved in.
“If you look back five or ten years ago, I think that’s one of the last things consumers talk about, but the world has changed so dramatically, they’re all things that consumers talk about. Very aware and asking,” Hembrough said. ,
The announcement of its “Polestar 0” project has sparked a sense of urgency in the company, and the methods employed have varied. To start, there are new and innovative materials at play in the interior of the Precept, such as bio-composite components such as carbon-fibre derived from hemp. The seats are a weave of recycled PES plastic. It’s a fabric that’s already in use in the fashion and footwear worlds, and one of the ways Polestar differentiated itself from the old ways of automaking. “Those things aren’t just taglines, they’re at our core,” Hembrough said.
In addition to innovative materials, Polestar will use carbon capture technology to achieve its goals, with an emphasis on increased transparency and better supplier practices within the supply chain level.
Despite these bold efforts, this only scratches the surface of Polestar’s intentions.
The automaker is shooting for a fully carbon neutral car by 2030, but what happens after that? Planning a course that’s into the future is truly sailing into the unknown, and even Polestar admits that time will tell if these efforts will be enough to make a difference. It has another goal – to be a completely climate neutral company by 2040 – that will dictate many, if not all, of its choices over the next 18 years.