There’s still time to make MWC 2022 a trendsetting, virtual event success

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Last week, CES 2022 was scheduled despite the emergence of the Omicron version of COVID-19, but the turmoil caused many people to cancel travel plans, even as the organizers reassured and exclaimed. Even after program must continue, However, despite the mess that all this inevitably entailed, it became clear that many companies were actually well prepared for not being there, and virtual CES worked surprisingly well, just a familiar one. , mostly in a sluggish way.

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On February 28, Mobile World Congress in Barcelona will open its doors, and the organizers are also announcing the show must go on, despite the health and safety situation being no different from CES. While MWC really should go ahead, pushing this as an individual event is misguided and foolish. Instead, the virtual side should become the heart of MWC, as it is the ideal way to showcase the exciting future of mobile technology.

remote work worked

The latest consumer technology products on display at the annual CES in Las Vegas.
Mario Tama / Getty Images

I covered CES 2022 remotely, and everything went smoothly, despite being online at the last minute instead of in person meetings for several firms. I interviewed executives, watched product demos, and chatted with people I usually only see at CES. A few companies sent out products for review before the show, and most were eager to talk in detail about upcoming products in the near future that I couldn’t try myself.


At no point did I really think the wanted To be in Las Vegas. Because the big names bowed out and others like Samsung and OnePlus didn’t actually introduce an actual new product at the show itself, it didn’t feel like I missed much. Judging by the images shared on Twitter, of course rarely attended press conferences And empty hall, it was not full of life on the show floor, which the media traditionally seeks out for new products and interesting stories.

Obviously none of the social aspects of CES were possible for me, but from what I understand not much happened in this regard anyway. When you take away the socialization, all trade shows become just about work, and I worked from home with no problems. But online CES 2022 was the same old online meeting format that I had before. That’s fine for most normal days, but it’s a wasted opportunity in a program about cutting-edge technology that gets global attention.

MWC is coming

A woman wearing a mask uses her phone at the Mobile World Congress (MWC) fair in Barcelona on July 01, 2021.
Josep Lago/AFP/Getty Images
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In six weeks’ time, MWC 2022 will face the same problems as CES 2022, as it doesn’t look like the situation with respect to COVID-19 will be any different from now. Companies are hesitant, questioning whether they should attend, and unfortunately just like at CES, the procrastination will continue before someone, somewhere decides it’s not worth the risk and effort of attending. . Once it does, others will follow just like at CES, and once again the virtual side of the show will suddenly become important. However, it won’t be quite as good as it could be because of all this duality.

This is a tiring and counterproductive method. Now is the time to learn from CES and all the similar events over the past two years. Those considering what to do about an MWC should set the trend and plan for a small individual team, as well as organize entertaining and informative online events. Delaying because no one knows what to do for the best is a waste of time, so instead of waiting for the dominoes to drop, don’t rush into the first game.

The industry needs to be proactive rather than sneak peek at everyone to take the first step. It will create a better show, ensure that we as media can present new products knowledgeably and informatively, and it means that exciting innovations should get the attention they deserve. Plus, done right, MWC will really be about mobile innovation.

What about using technology?

MWC attendants during the second day of Mobile World Congress (MWC) Barcelona on June 29, 2021 in Barcelona, ​​Spain.
Joan Krauss / nurphoto / Getty Images

Deciding to equally prioritize the online aspect of MWC is only the beginning. This needs to be an event in itself. Mobile World Congress is about, you guessed it, mobile technology, so why not use it? It’s hardly a leap to expect a lot of exciting communications technology at MWC, whether it’s advances in audio and video, a new front camera on phones, VR meeting spaces, or 5G, so why not actually show it off go?

It was proven at CES that the basics are all over the place, but MWC can do better, and it’s an opportunity for companies that talk about innovation and pave the way to really show off. Why not partner, collaborate and adapt? OnePlus has shown what is possible with its augmented reality launch of Nord and with the virtual reality launch of the OnePlus 3 before the pandemic.

Just because the fashionable aspect of being a digital nomad isn’t at the moment – I’m at home, not on the beach – doesn’t mean the concept of working where you want is less relevant, especially as more firms grow. Delay in returning to office. More than ever, people are eager to work how and where they want, and will rely on mobile technology to do so. With the right planning and effort, MWC can reveal how the pandemic has made it more realistic than ever.

Shows happen because of money

A Vision of the Metaverse of Meta in the Work Setting.

It is important to remember the insistence that in-person shows must be driven by money, whether it is an event for the city, the organizing body, or the business people doing the deals. The bitter truth is that shows are becoming less important to the media and consumers, as I found not being At CES 2022. Forward-thinking organizations know this, but others stubbornly cling to the past and keep an eye on innovation.

Proof that the mobile and technology industry is lagging behind when the gaming trade show E3 was announced in January, it will be an online and not an in-person event this year, and it won’t be until june, The decision has taken the pressure off companies and attendees, given them months to prepare, and will almost certainly result in a better, more consistent performance.

Still I worry that the mobile industry is faltering for the first time in February with a vague plan that sounds like what everyone else will do, keep going with it until the nerves break, and then at the last minute. Had to make changes.

Don’t do this. Why not decide now that the inevitable virtual show is as good as it can be, showcase mobile technology in an innovative, exciting and relevant way, and just wait until you’re forced to do so? I look forward to seeing the mobile industry take the initiative and make MWC 2022 a truly exciting, mobile-led, participate from anywhere event with remote work innovation, virtual space, the potential of 5G and even more. That I want to lead the metaverse. Memorization.

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