These potato chips can thank NFL stadiums for their existence

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It looks like Frito-Lay put the Patriots’ mascot into service.

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I wanted to be in the room when a marketing guru pitched the idea to dig up dirt from NFL stadiums, mix it in Texas fields, and grow potatoes to make limited-edition bags of team-specific Lay’s potato chips. Because it’s kinda awesome.


Lay’s Golden Grounds chips go through a typical farming and chip-making process, touching the soil with the added gimmick of knowing potatoes in the bag your favorite players probably come across. Can you taste the cleats and sweat? is unlikely. These chips are more about the mystery than the terroir of NFL stadiums.

Lay announced the chips earlier this week, saying that limited-edition bags representing 29 teams would be available to fans via the Twitter sweepstakes. need it For fans to create tweets using a series of hashtags, Available on full terms Lays Golden Grounds web page,

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But wait, you say, there are 32 teams in the NFL, so why only 29 different chips? Sorry, Browns, Bengals and Broncos fans: no dirt-chips for you. I don’t know why, but I’ve reached out to Frito-Lay to ask.

Creating a video goes into some of the details of the manufacturing process. You will be glad to know that the dirt of the rival teams was kept aside in the potato field. This means that the Chicago Bears Soldier Field chips will not be affected by the soil of the Green Bay Packers Lambeau Field.

Frito-Lay brought in as football legend Jerry Rice as Chips spokesperson, He described the San Francisco 49ers snacks as tasting like “three Super Bowl wins, 22,895 yards, 1,549 receptions, 208 touchdowns, and 13 Pro Bowls.”

I’m guessing Chicago Bears chips will taste like a vanishing remnant Super Bowl Shuffle and ghost Mike Ditka’s Hot Polish Sausage, Delicious.

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