This founder has dedicated himself to making a mobile game without succumbing to hype.

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Welcome back to Found where we get into startup stories.

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Thor Fridriksson, as Jordan calls him, is a mobile gaming guy. With mega viral games like Trivia Royale and QuizUp, he knows how to make a popular game, but the code he didn’t crack is how to make a super profitable game. Thor joined us at Found Live to talk about the pitfalls of mobile gaming advertising, why the gaming experience will always be his number one priority, and what he has in store for his next company, Rocky Road Inc.

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